Jan 13 2012
In last week’s post, Making the Most of Email Marketing, I talked about some of the basics of email marketing and why it should be consideration for a brand. From that post, there are two main things to remember on why email marketing works.
If the need for an email marketing campaign has been identified, it’s time to get people to subscribe to your email list. The core to any new or existing email campaign are your recipients. Continually getting people to subscribe, or “opt-in” to your email list is key. Here are a handful of ideas that can help increase opt-in/subscription rates for your email campaign.
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