http://www.crttbuzzbin.com/2006/06/05/five-greatest-advertising-books-ever/ Musings and analysis on marketing, buzz and communications. Fri, 10 Feb 2012 22:07:22 -0600 http://wordpress.org/?v=2.8.4 hourly 1 http://www.crttbuzzbin.com/2006/06/05/five-greatest-advertising-books-ever/comment-page-1/#comment-16 Anonymous Tue, 06 Jun 2006 06:23:00 +0000 http://www.livingstonbuzz.com/blog/?p=33#comment-16 I don't know about. Olgivy is important, but DDB is probably more important to the type of advertising that you see today that is both universally appealing, works for the client and wins awards. And no other agency has had a stronger roll in setting up the modern art director-copywriter relationship. Olgivy was a good sales person, but he didn't reinvent the game. I don’t know about. Olgivy is important, but DDB is probably more important to the type of advertising that you see today that is both universally appealing, works for the client and wins awards. And no other agency has had a stronger roll in setting up the modern art director-copywriter relationship. Olgivy was a good sales person, but he didn’t reinvent the game.

]]>