http://www.crttbuzzbin.com/2006/10/15/the-news-releases-diminished-value/ Musings and analysis on marketing, buzz and communications. Fri, 10 Feb 2012 22:07:22 -0600 http://wordpress.org/?v=2.8.4 hourly 1 http://www.crttbuzzbin.com/2006/10/15/the-news-releases-diminished-value/comment-page-1/#comment-32188 Social Media Release Criticism: Nine Points to Consider » The Buzz Bin Thu, 24 Jan 2008 14:35:53 +0000 http://www.livingstonbuzz.com/blog/?p=101#comment-32188 [...] Press releases are not exciting documents, often loaded with spin and jargon.  While still a tool in the communications professionals arsenal, they do not comprise strategy, nor should they be relied upon as ground-breaking news mechanisms. Social media environments require a different way of disseminating news so that content creators, individual stakeholders reading social media, and possibly journalist can get this information. Enter the SMR. [...] [...] Press releases are not exciting documents, often loaded with spin and jargon.  While still a tool in the communications professionals arsenal, they do not comprise strategy, nor should they be relied upon as ground-breaking news mechanisms. Social media environments require a different way of disseminating news so that content creators, individual stakeholders reading social media, and possibly journalist can get this information. Enter the SMR. [...]

]]> http://www.crttbuzzbin.com/2006/10/15/the-news-releases-diminished-value/comment-page-1/#comment-10920 Down with the Press Release!! Thu, 11 Oct 2007 09:09:36 +0000 http://www.livingstonbuzz.com/blog/?p=101#comment-10920 <!--%kramer-ref-pre%-->[...] media-enabled or plain text. Find in this October, 2006 Buzz Bin entry on what I believe to be the content benchmarks of a media-attention-worthy news release. But if you’re on either the giving or receiving side of promotion, then the social media release [...]<!--%kramer-ref-post%--> [...] media-enabled or plain text. Find in this October, 2006 Buzz Bin entry on what I believe to be the content benchmarks of a media-attention-worthy news release. But if you’re on either the giving or receiving side of promotion, then the social media release [...]

]]> http://www.crttbuzzbin.com/2006/10/15/the-news-releases-diminished-value/comment-page-1/#comment-825 The Buzz Bin » Blog Archive » Get On Board: The Social Media Release Mon, 14 May 2007 10:48:17 +0000 http://www.livingstonbuzz.com/blog/?p=101#comment-825 [...] This does not mean that the press release should be abandoned. Indeed the social media release still must be defined and evolved further before widespread adoption occurs. Find in this October entry what we believe to be the content benchmarks of a media-attention-worthy news release. But if you’re involved in new media promotion (and if you’re not, strap in, you will be), then the social media release must be considered a viable tactic to reach out to your community. [...] [...] This does not mean that the press release should be abandoned. Indeed the social media release still must be defined and evolved further before widespread adoption occurs. Find in this October entry what we believe to be the content benchmarks of a media-attention-worthy news release. But if you’re involved in new media promotion (and if you’re not, strap in, you will be), then the social media release must be considered a viable tactic to reach out to your community. [...]

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