Musings and analysis on marketing, buzz and communications.
You can see these ads in a conglomerate site, Super Bowl Ads.com.
Go Daddy’s chick in a T-Shirt in year 3: it’s starting to get tired. The Grand Theft Auto Coke video was a bad spoof on the San Andreas video game. That’s about being a criminal, you can’t become a nice guy all of the sudden. Still very creative.
Snickers feels the love. Brokeback mountain, rip your hair out. Memorable, hilarious, and silly. See www.afterthekiss.com to vote for a different ending.
Schick Quattro, movie ad, Survivor… blah.
The Chevy ad was awful. NASCAR rapper. Yeah, no thanks. Bud Light makes fun of foreigners, and it was embarassingly funny. Letterman and Oprah together? Are you kidding me? Cool.
Toyota Tundra a heavy hand, but acceptable. FedEx losing the toupe, the Final Countdown, now that cracked me up.  The auctioneering wedding with Bud Light was also amusing. FedEx was the winner for round 2. It was clearly the most memorable.
How about that 53 yard toss from Peyton Manning? Sweet.
Crunchy Doritas ad was hilarious. Count the user generated ad a win. Crunchy. Certainly the best one so far.
Budweiser was hurting. The second Sierra Mist as was bad, though the first one with the comb-over cracked me up. Sales Genie. Oh my, please fire your agency.
OK, got the laptop up and running for blogging capability. Need to watch the Super Bowl from a client’s house due to a last second project/assignment. Hopefully they have Wi-Fi so I can live blog it, but if not, I will post a late night summary of Super Bowl advertising impressions.
Local Washingtonians may have gotten the news on Friday about Classic Rock 94.7, The Arrow’s repositioning to the Globe, World Class Rock. The radio station wants to be Green, and a little hipper and trendier, and have gone so far as to write up a new mission statement. The Washington Post wrote up the Green repositioning on Friday.
Personally, I listened to the station this weekend for a couple of hours. Its marketing is hip, trendy, appealing. But the actual programming still sounds like Classic Rock to me. Yeah, there’s some hipper stuff like Devo and a Nirvana tune or two, but it’s still too safe. It’s a nice thing to listen to when you’re tired, but don’t want Jazz or Classical. Hmmm. Refresh the brand, new mission, but same product usually equals same results. Currently they are ranked #17 in the region, so we’ll see what happens over the ensuing months.
The CBS-owned Globe says they will evolve their music a little based on user feedback. Let’s hope they do, and add some flavor. Some Depeche Mode, The Smiths, Jane’s Addiction and Green Day would be nice.
I am taking inventory of our approach and methods. The product’s great, but as we’ve gotten busier, it’s important to keep a watchful eye on client service needs. Service has come to mean a lot of things in today’s business world, but the first definition on Dictionary.com is, “An act of helpful activity; help; aid: to do someone a service.” This is the ideal I’d like the company to strive towards. In an ideal world, I’d like all of my clients to walk from each engagement feeling this way. As such, I may work on a series of principles or guidance to achieve this ideal. Continuing progress is a noble goal. And by striving to do the best we can, I am sure we will achieve success.
In addition to the Dictionary quotation, here are two more to get your Monday going:
I had a merger and acquisition offer, or perhaps the best way to phrase it is an offer to discuss M&A earlier this week. And another partner told me if I get into that kind of discussion, they better get first shot.
This is cool stuff. But I really need to be responsible here and determine my motives for these chats. Am I serious, or am I stroking my ego? What would my role be? Can I really take working for someone again? Would I be a good “junior” partner or employee? Am I willing to play team ball?
That little voice inside of me says, no, that I’d be selling myself short. It’s too soon, and I should probably stay independent for at least a couple of years if not 5 or 10. But I will seriously think about it. These are critical internal gut checks that need to be addressed before I actually sit down with anyone. It’s a motive check responsibility. Otherwise, I’d be wasting everyone’s time.
I’m going to try and find a place to watch the Super Bowl with wifi and live blog my thoughts on the ads. We don’t have cable at home (an intentional choice) so this will require a little work, but it would be fun. So tune in on Sunday.
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