Comments on: This Week’s Links: Business Blogging http://www.crttbuzzbin.com/2007/03/20/this-weeks-links-business-blogging/ Musings and analysis on marketing, buzz and communications. Fri, 10 Feb 2012 22:07:22 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Brian Lusk http://www.crttbuzzbin.com/2007/03/20/this-weeks-links-business-blogging/comment-page-1/#comment-233 Brian Lusk Thu, 22 Mar 2007 12:19:39 +0000 http://www.livingstonbuzz.com/blog/?p=208#comment-233 Hi Geoff, Thanks so much for the link to Nuts About Southwest. As one of our blog team, we are very proud of the efforts of our Employee bloggers. Brian Hi Geoff,
Thanks so much for the link to Nuts About Southwest. As one of our blog team, we are very proud of the efforts of our Employee bloggers.
Brian

]]> By: Jim Durbin http://www.crttbuzzbin.com/2007/03/20/this-weeks-links-business-blogging/comment-page-1/#comment-229 Jim Durbin Wed, 21 Mar 2007 13:53:11 +0000 http://www.livingstonbuzz.com/blog/?p=208#comment-229 Thanks for the link, Geoff. Business blogging is slow to catch on because the perceived value is hard to measure. It will do much better when companies treat blogging as a skill like cold-calling, or filing, or writing great copy. I've spent the last year speaking to several large companies, and every single one of them has a "blogging initiative." They are spending lots of time studying it, but don't seem to have the confidence to just jump in. Thanks for the link, Geoff. Business blogging is slow to catch on because the perceived value is hard to measure.

It will do much better when companies treat blogging as a skill like cold-calling, or filing, or writing great copy.

I’ve spent the last year speaking to several large companies, and every single one of them has a “blogging initiative.” They are spending lots of time studying it, but don’t seem to have the confidence to just jump in.

]]> By: Chris Cree http://www.crttbuzzbin.com/2007/03/20/this-weeks-links-business-blogging/comment-page-1/#comment-228 Chris Cree Wed, 21 Mar 2007 10:22:01 +0000 http://www.livingstonbuzz.com/blog/?p=208#comment-228 Geoff, Thanks for the mention and the link! You make a great point about the fact that innovative business people are blogging. I can't agree more. I think you will find that among the early adapters are many folks who already spend tons on advertising and understand the value of marketing. For example Mortgage Brokers are jumping on the blogwagon along with huge portions of the Real Estate industry. And in defense of IBM they do have quite a bit of internal blogging going on. The people I've talked to over at Big Blue are generally very positive towards blogging. But you are right. How much more could they benefit from some public external blogs? I bet a lot. Geoff, Thanks for the mention and the link!

You make a great point about the fact that innovative business people are blogging. I can’t agree more.

I think you will find that among the early adapters are many folks who already spend tons on advertising and understand the value of marketing. For example Mortgage Brokers are jumping on the blogwagon along with huge portions of the Real Estate industry.

And in defense of IBM they do have quite a bit of internal blogging going on. The people I’ve talked to over at Big Blue are generally very positive towards blogging.

But you are right. How much more could they benefit from some public external blogs? I bet a lot.

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