Comments on: Corporate America’s Big Image Problem http://www.crttbuzzbin.com/2007/03/29/corporate-americas-big-image-problem/ Musings and analysis on marketing, buzz and communications. Fri, 10 Feb 2012 22:07:22 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Now Is Gone » The Bad, The Ugly and The Good http://www.crttbuzzbin.com/2007/03/29/corporate-americas-big-image-problem/comment-page-1/#comment-39660 Now Is Gone » The Bad, The Ugly and The Good Mon, 17 Mar 2008 04:08:37 +0000 http://www.livingstonbuzz.com/blog/?p=218#comment-39660 [...] identity to communicate. By its very nature, this is antisocial relying on something to build trust that even political pollsters know just doesn’t work - that’s corporate [...] [...] identity to communicate. By its very nature, this is antisocial relying on something to build trust that even political pollsters know just doesn’t work – that’s corporate [...]

]]> By: Now Is Gone » A Vision for Business http://www.crttbuzzbin.com/2007/03/29/corporate-americas-big-image-problem/comment-page-1/#comment-36922 Now Is Gone » A Vision for Business Mon, 18 Feb 2008 13:10:20 +0000 http://www.livingstonbuzz.com/blog/?p=218#comment-36922 [...] Really, corporations have a problem.  They don’t listen to their marketplaces, control and push messages, and act in relative vacuums.  As a result, the public doesn’t trust companies. [...] [...] Really, corporations have a problem.  They don’t listen to their marketplaces, control and push messages, and act in relative vacuums.  As a result, the public doesn’t trust companies. [...]

]]> By: Let the PR Playoffs Begin: Primary Season » The Buzz Bin http://www.crttbuzzbin.com/2007/03/29/corporate-americas-big-image-problem/comment-page-1/#comment-5672 Let the PR Playoffs Begin: Primary Season » The Buzz Bin Mon, 20 Aug 2007 11:13:42 +0000 http://www.livingstonbuzz.com/blog/?p=218#comment-5672 [...] to former Perot pollster Frank Luntz says corruption in corporate America is the #2 issue in this election after the [...] [...] to former Perot pollster Frank Luntz says corruption in corporate America is the #2 issue in this election after the [...]

]]> By: Marketing Whore - Marketing, PR, Internet Marketing Tips for Mainstream and Adult Bloggers http://www.crttbuzzbin.com/2007/03/29/corporate-americas-big-image-problem/comment-page-1/#comment-4834 Marketing Whore - Marketing, PR, Internet Marketing Tips for Mainstream and Adult Bloggers Wed, 08 Aug 2007 22:16:14 +0000 http://www.livingstonbuzz.com/blog/?p=218#comment-4834 <!--%kramer-ref-pre%-->[...] they are vilified ~ sometimes correctly so, but just being a company now makes you circumspect. People are saying, "business is flat out corrupt."The mess in aisle 12 has led so many to believe the whole of [...]<!--%kramer-ref-post%--> Kramer auto Pingback[...] they are vilified ~ sometimes correctly so, but just being a company now makes you circumspect. People are saying, “business is flat out corrupt.”The mess in aisle 12 has led so many to believe the whole of [...]

]]> By: Astroturfing on the Dark Side of the Moon » The Buzz Bin http://www.crttbuzzbin.com/2007/03/29/corporate-americas-big-image-problem/comment-page-1/#comment-4574 Astroturfing on the Dark Side of the Moon » The Buzz Bin Mon, 06 Aug 2007 10:20:51 +0000 http://www.livingstonbuzz.com/blog/?p=218#comment-4574 [...] I don’t profess to have the answers. Astroturfing is a very subjective label, and in my mind it comes down to transparency and honesty… When an initiative is caught red-handed misrepresenting the situation it’s astroturfing. When something is honestly and factually presented, then it’s just corporate social media. To slam these initiatives as “false” and unethical would be a misappropriation of angst towards corporate America (a very serious issue in its own right). [...] [...] I don’t profess to have the answers. Astroturfing is a very subjective label, and in my mind it comes down to transparency and honesty… When an initiative is caught red-handed misrepresenting the situation it’s astroturfing. When something is honestly and factually presented, then it’s just corporate social media. To slam these initiatives as “false” and unethical would be a misappropriation of angst towards corporate America (a very serious issue in its own right). [...]

]]> By: The Buzz Bin » Blog Archive » Goodness Gracious, Great Blogs of Fire http://www.crttbuzzbin.com/2007/03/29/corporate-americas-big-image-problem/comment-page-1/#comment-404 The Buzz Bin » Blog Archive » Goodness Gracious, Great Blogs of Fire Wed, 18 Apr 2007 19:28:52 +0000 http://www.livingstonbuzz.com/blog/?p=218#comment-404 [...] This type of intelligent marketing and humanitarian effort is exactly what is needed to turn the tide against the increasingly negative image of corporate America. Though a cited SHRM survey demonstrates that there are no tangible brand benefits to such a program, I don’t think any philanthropic program has been this strategically engineered before. It will be very interesting to watch Nissan’s progress. [...] [...] This type of intelligent marketing and humanitarian effort is exactly what is needed to turn the tide against the increasingly negative image of corporate America. Though a cited SHRM survey demonstrates that there are no tangible brand benefits to such a program, I don’t think any philanthropic program has been this strategically engineered before. It will be very interesting to watch Nissan’s progress. [...]

]]> By: The Buzz Bin (formerly Diary of an Ad Man) » Blog Archive » Sprint Highlights Corporate America’s Negative Hubris http://www.crttbuzzbin.com/2007/03/29/corporate-americas-big-image-problem/comment-page-1/#comment-351 The Buzz Bin (formerly Diary of an Ad Man) » Blog Archive » Sprint Highlights Corporate America’s Negative Hubris Wed, 11 Apr 2007 11:55:58 +0000 http://www.livingstonbuzz.com/blog/?p=218#comment-351 [...] OK, anyone see yesterday’s Washington Post outlining the unbelievably high executive pay at Reston, VA-based Sprint? Is it any wonder that America has zero trust that big business will do the right thing? [...] [...] OK, anyone see yesterday’s Washington Post outlining the unbelievably high executive pay at Reston, VA-based Sprint? Is it any wonder that America has zero trust that big business will do the right thing? [...]

]]> By: Spin Thicket PR News http://www.crttbuzzbin.com/2007/03/29/corporate-americas-big-image-problem/comment-page-1/#comment-321 Spin Thicket PR News Sun, 08 Apr 2007 15:17:57 +0000 http://www.livingstonbuzz.com/blog/?p=218#comment-321 <!--%kramer-ref-pre%-->[...] [...]<!--%kramer-ref-post%--> Kramer auto Pingback[...] [...]

]]> By: Robert Peres http://www.crttbuzzbin.com/2007/03/29/corporate-americas-big-image-problem/comment-page-1/#comment-273 Robert Peres Fri, 30 Mar 2007 20:58:05 +0000 http://www.livingstonbuzz.com/blog/?p=218#comment-273 Thanks for the summary. As you know, I was there, too. Luntz has his numbers down and he is definitely entertaining. He also said that Americans distrusted government, so it is fair to say it also has an "image problem". I think the dwindling confidence is an effect of the all-encroaching media and the omnipresent, 24/7 web scrutiny, which unfortunately blurs reality instead of shedding more light on it. The population is perceiving the world as a mad house and corporate America as bloodsuckers. Of course it doesn't help that the administration is leading a frivolous war and that corporate leaders are plundering the companies they are supposed to lead to success. But this stuff has happened before (Vietnam, Savings and Loan crisis) and the public's views were not as distorted. Another thing Luntz showed, was what Americans want: more money, more time, a hassle-free life. Give me a break! So Americans are little kids...That's what happens when life gets too good and political leaders offer no greater perspective. Who's going to tell us we can't have everything we want and that there are other, bigger things to worry about? Al Gore is at least trying... "Wordsmithing" by the way, is not the answer. Its a part of the problem. Thanks for the summary. As you know, I was there, too. Luntz has his numbers down and he is definitely entertaining. He also said that Americans distrusted government, so it is fair to say it also has an “image problem”. I think the dwindling confidence is an effect of the all-encroaching media and the omnipresent, 24/7 web scrutiny, which unfortunately blurs reality instead of shedding more light on it. The population is perceiving the world as a mad house and corporate America as bloodsuckers. Of course it doesn’t help that the administration is leading a frivolous war and that corporate leaders are plundering the companies they are supposed to lead to success. But this stuff has happened before (Vietnam, Savings and Loan crisis) and the public’s views were not as distorted.

Another thing Luntz showed, was what Americans want: more money, more time, a hassle-free life. Give me a break! So Americans are little kids…That’s what happens when life gets too good and political leaders offer no greater perspective. Who’s going to tell us we can’t have everything we want and that there are other, bigger things to worry about? Al Gore is at least trying…

“Wordsmithing” by the way, is not the answer. Its a part of the problem.

]]> By: Spin Thicket Comments http://www.crttbuzzbin.com/2007/03/29/corporate-americas-big-image-problem/comment-page-1/#comment-270 Spin Thicket Comments Fri, 30 Mar 2007 13:27:50 +0000 http://www.livingstonbuzz.com/blog/?p=218#comment-270 <!--%kramer-ref-pre%-->[...] [...]<!--%kramer-ref-post%--> Kramer auto Pingback[...] [...]

]]>