Welcome to the Buzz Bin

The blog is different, but much of the content is the same. Here’s what’s different. Team blogging with more opinions, a refocused view on new media, PR and strategy, and the new and continuing series of interviews with some of the blogosphere’s (and marketing world’s) brightest minds. You can still count on a weekly start with motivational quotes (see this week’s usual first entry) as well as a weekly round-up of a few hot blogs.

Some of you have followed Diary of An Ad Man as it chronicled the start-up. You watched from the company’s humble beginnings in my basement with a PC and a printer. A year later, there’s an office in Old Town Alexandria, a couple of employees (one full, one part time), and a line of credit. We started with one client and now have more than a dozen.

Is it still fragile? Yes, it’s a small business! Is it a fledgling start-up anymore? Well, let’s say it’s maturing. The point is that the blog will still chronicle the company (or at least my entries). But as the company changes its focus, the blog will be more on the work at hand and evolving the company, and less on pushing the rock up the hill. And isn’t that a good thing?

Why the Buzz Bin?

There are a few reasons. As the company grows, it was my vision that other team members would contribute their thoughts and expertise to the blog. As some of those contributors are/will be women, the moniker “Ad Man,” seemed singular and awkward.

Second, we’re writing often about new media and PR, and as such this blog is really about Buzz, and one company that helps create it. And so the name Buzz Bin fit the URL, and also the subject matter, repositioning the blog to better meet the new environment.

Quite frankly, while Diary of an Ad man was a cheeky name, it no longer accurately represented the company and its offerings. We offer marketing strategy, Internet marketing and PR services, but we no longer provide creative. So from a branding perspective, it no longer worked. The blog is real, not a propaganda piece, but it’s still under the auspices of the corporate flag. Therefore, it should ultimately support the corporate brand and its offering.

And so, welcome to the Buzz Bin.