Another week, another edition of Great Blogs of Fire.
Here’s an interesting one. Perhaps like me, you’ve been super jazzed about Facebook’s network application integration feature. This news opened the power of Facebook’s network to marketers in a way that enables us to access users by creating valuable applications for them. Social media strategy at its best. But the Bivings report says that network application fatigue may set in, and that fund-raising applications are failing. It seems to me that Bivings Writer Erin Teeling hit the nail on the head with this statement, “…it’s also a question whether people are ready to give money and/or be sold to through the social network.” A social media law or axiom that we believe in: Participation and value building works, but exploitation and selling always fails. And thus another round of social media failures appear to be on the way.
I’ve been thumbing through David Meerman Scott’s book the New Rules of Marketing & PR (I actually cite it a few times in my forthcoming book), and was thinking about writing a review. I don’t need to now. Richard Becker wrote a comprehensive and thorough review on Monday. As far as I am considered, “Me, too!” I endorse the book as a great social media promo emersion exercise.
A great article in the Blog Herald on Open Source marketing. Now how’s that for a concept? Imagine marketers coming together in a wiki environment to build great marketing campaigns. Valeria Maltoni is already doing it via BrandingWire and discusses the results in the Herald piece.
I am not sure if you know about the crayon agency. But it houses many of the leading minds in social media, including this week’s interview subject Shel Holtz and Coca Cola Virtual Thirst lead C.C. Chapman. For an inside look at Crayon, look at Joe Jaffe’s welcome of Greg Verdino to the team.
A great time was had last night at the Pulver Party. Yours truly shot the pics.
Finally, our local blog featured this week is Catch Up Lady. She’s blogging about passive aggressive notes and such. For a good laugh, check this one out.
Thanks Geoff! I’m glad you liked it enough to say “Me, too!”
Hi Geoff
Wow. Big news. You’re citing my book in yours? How cool. Please let me know when I can see it and what I can do to help!
Cheers,
David
Yes, RB and DM… In both cases why bother reinventing the wheel? I say tout others great ideas and content, and then only add value when you got something to say! Well done, gents.
This is a good line up, Geoff. And thank you for the mention. I am very excited at the prospect of what possibilities could exisit in a new model like the one we’ve launched. And I am already working on kicking off something else.
Shel left Crayon (in mysterious circumstances) – along with Neville Hobson. In a world turned upside down, CC now works for Greg and they both work for Jaffe. Weird!
That’s right – two of the “leading minds in social media” just left Crayon. (What have Crayon actually done by the way?)
Crayon executed the widely recognized Virtual Thirst campaign for one.