Comments on: The Re-Branding of America http://www.crttbuzzbin.com/2007/07/04/the-re-branding-of-america/ Musings and analysis on marketing, buzz and communications. Fri, 10 Feb 2012 22:07:22 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Is the US Brand Broken? « Pivotal Branding http://www.crttbuzzbin.com/2007/07/04/the-re-branding-of-america/comment-page-1/#comment-3856 Is the US Brand Broken? « Pivotal Branding Tue, 24 Jul 2007 20:26:29 +0000 http://www.livingstonbuzz.com/blog/2007/07/04/the-re-branding-of-america/#comment-3856 [...] bloggers are noticing the failure of the U.S. brand. The Buzz Bin posted how when researching for a patriotic July 4th post “the problem I encountered was almost [...] [...] bloggers are noticing the failure of the U.S. brand. The Buzz Bin posted how when researching for a patriotic July 4th post “the problem I encountered was almost [...]

]]> By: Ike http://www.crttbuzzbin.com/2007/07/04/the-re-branding-of-america/comment-page-1/#comment-2548 Ike Wed, 04 Jul 2007 17:12:08 +0000 http://www.livingstonbuzz.com/blog/2007/07/04/the-re-branding-of-america/#comment-2548 Geoff, when you wrote this, were you high? (j/k) Our collective national "brand identity problem" has one major cause: our Entertainment Complex. Our pop culture celebrates the freedom to be stupid and still thrive, the freedom to enjoy living without consequences. We enjoy these entertainment options because they provide escapism. However - as this Entertainment Product is consumed overseas by people who do not understand this dynamic, we appear to be a nation of idiocy, sloth, gluttony, and immorality. Why would they believe any differently? Their state-run television is comparatively "good" and "wholesome", and portrays life in NotUSistan as idyllic. How do I know this? Because I see the same ridiculous stereotyping when I talk with people who form their opinions about my life from watching Dukes of Hazzard reruns. Of course, it would help if were weren't so insular and ignorant of the rest of the world. What do you can a person who speaks two languages? Bilingual. What do you can a person who speaks five languages? Multilingual. What do you can a person who speaks one language? American. Geoff, when you wrote this, were you high? (j/k)

Our collective national “brand identity problem” has one major cause: our Entertainment Complex.

Our pop culture celebrates the freedom to be stupid and still thrive, the freedom to enjoy living without consequences. We enjoy these entertainment options because they provide escapism.

However – as this Entertainment Product is consumed overseas by people who do not understand this dynamic, we appear to be a nation of idiocy, sloth, gluttony, and immorality. Why would they believe any differently? Their state-run television is comparatively “good” and “wholesome”, and portrays life in NotUSistan as idyllic. How do I know this? Because I see the same ridiculous stereotyping when I talk with people who form their opinions about my life from watching Dukes of Hazzard reruns.

Of course, it would help if were weren’t so insular and ignorant of the rest of the world.

What do you can a person who speaks two languages?
Bilingual.

What do you can a person who speaks five languages?
Multilingual.

What do you can a person who speaks one language?
American.

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