Comments on: The Pros of Micropitching Reporters http://www.crttbuzzbin.com/2007/07/13/the-pros-of-micropitching-reporters/ Musings and analysis on marketing, buzz and communications. Fri, 10 Feb 2012 22:07:22 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Twitter y los “micropitches” « pniberia http://www.crttbuzzbin.com/2007/07/13/the-pros-of-micropitching-reporters/comment-page-1/#comment-148573 Twitter y los “micropitches” « pniberia Thu, 08 Oct 2009 08:51:15 +0000 http://www.livingstonbuzz.com/blog/2007/07/13/the-pros-of-micropitching-reporters/#comment-148573 [...] ¿Fácil? ¡JA! Hacer un “pitch” con 114 caracteres (140 menos los 26 de @PerfectBusiness y #micropitch) es muy difícil; exige mucha síntesis, relevancia y muchísima [...] [...] ¿Fácil? ¡JA! Hacer un “pitch” con 114 caracteres (140 menos los 26 de @PerfectBusiness y #micropitch) es muy difícil; exige mucha síntesis, relevancia y muchísima [...]

]]> By: kdollarsign http://www.crttbuzzbin.com/2007/07/13/the-pros-of-micropitching-reporters/comment-page-1/#comment-33393 kdollarsign Fri, 01 Feb 2008 21:00:01 +0000 http://www.livingstonbuzz.com/blog/2007/07/13/the-pros-of-micropitching-reporters/#comment-33393 it's a tough call. i think that your first PP should be a "micropitch." Hell, your headline should be a micropitch. But I want my original email to a journalist to be a ready reference should they need quick evidence, research, contact information, or even fluff to make the writing process easier. Plus, isn't it nice to hear that some young girl out there wants you to "contact her personally if you need anything else at all" and "I appreciated your latest story on..."? I think we expect these pleasantries from PR people, oiling the ego. it’s a tough call. i think that your first PP should be a “micropitch.” Hell, your headline should be a micropitch. But I want my original email to a journalist to be a ready reference should they need quick evidence, research, contact information, or even fluff to make the writing process easier.

Plus, isn’t it nice to hear that some young girl out there wants you to “contact her personally if you need anything else at all” and “I appreciated your latest story on…”? I think we expect these pleasantries from PR people, oiling the ego.

]]> By: Bad Language / 62 ways to improve your press releases http://www.crttbuzzbin.com/2007/07/13/the-pros-of-micropitching-reporters/comment-page-1/#comment-4722 Bad Language / 62 ways to improve your press releases Tue, 07 Aug 2007 06:02:13 +0000 http://www.livingstonbuzz.com/blog/2007/07/13/the-pros-of-micropitching-reporters/#comment-4722 [...] slice and dice it in different ways to pitch to different journalists. (Thanks to Michele Capots on The Buzz Bin for this [...] [...] slice and dice it in different ways to pitch to different journalists. (Thanks to Michele Capots on The Buzz Bin for this [...]

]]> By: PR & Technology for July 20, 2007 http://www.crttbuzzbin.com/2007/07/13/the-pros-of-micropitching-reporters/comment-page-1/#comment-3659 PR & Technology for July 20, 2007 Fri, 20 Jul 2007 13:03:32 +0000 http://www.livingstonbuzz.com/blog/2007/07/13/the-pros-of-micropitching-reporters/#comment-3659 [...] is next?A technique that has started to gain some attention is ‘micropitching’.  The basics is to use the Twitter model for pitching press, who [...] [...] is next?A technique that has started to gain some attention is ‘micropitching’.  The basics is to use the Twitter model for pitching press, who [...]

]]> By: Microblogging, Micropitching, Micronewsrelease? | Engage in PR http://www.crttbuzzbin.com/2007/07/13/the-pros-of-micropitching-reporters/comment-page-1/#comment-3592 Microblogging, Micropitching, Micronewsrelease? | Engage in PR Thu, 19 Jul 2007 15:11:13 +0000 http://www.livingstonbuzz.com/blog/2007/07/13/the-pros-of-micropitching-reporters/#comment-3592 [...] success of micropitching now has me, and others, thinking of how to use the model in news releases. The current hype around Robert Scoble [...] [...] success of micropitching now has me, and others, thinking of how to use the model in news releases. The current hype around Robert Scoble [...]

]]> By: Geoff Livingston http://www.crttbuzzbin.com/2007/07/13/the-pros-of-micropitching-reporters/comment-page-1/#comment-3320 Geoff Livingston Mon, 16 Jul 2007 02:42:01 +0000 http://www.livingstonbuzz.com/blog/2007/07/13/the-pros-of-micropitching-reporters/#comment-3320 Michele - It's rather like the 'ele [...] vator sales pitch.' If you can interest me before I get off on my floor you might have a chance to win my biz. Makes sense to me. Rather like the line from the film "Jerry Maguire" - "You got me at hello." On another note, it was a treat to meet you at the SITC conference last week. Looking forward to seeing your photos of Montana! -Toby Bloomberg Michele – It’s rather like the ‘ele [...]

vator sales pitch.’ If you can interest me before I get off on my floor you might have a chance to win my biz. Makes sense to me. Rather like the line from the film “Jerry Maguire” – “You got me at hello.” On another note, it was a treat to meet you at the SITC conference last week. Looking forward to seeing your photos of Montana!

-Toby Bloomberg

]]> By: Kyle http://www.crttbuzzbin.com/2007/07/13/the-pros-of-micropitching-reporters/comment-page-1/#comment-3175 Kyle Sat, 14 Jul 2007 12:20:31 +0000 http://www.livingstonbuzz.com/blog/2007/07/13/the-pros-of-micropitching-reporters/#comment-3175 Hi Michele, I agree that initially I was skeptical and typically enjoy sinking my teeth into the narrative approach. Micropitching can lead you into the narrative however by opening the door with a journalist so that you can get a bit deeper. It's not the right approach for everyone, everytime, but it at least helps you get your message right behind the scenes. I love the Gettysburg example, really hits home the message of "less is more". /kff Hi Michele, I agree that initially I was skeptical and typically enjoy sinking my teeth into the narrative approach. Micropitching can lead you into the narrative however by opening the door with a journalist so that you can get a bit deeper. It’s not the right approach for everyone, everytime, but it at least helps you get your message right behind the scenes.

I love the Gettysburg example, really hits home the message of “less is more”.

/kff

]]> By: Parker http://www.crttbuzzbin.com/2007/07/13/the-pros-of-micropitching-reporters/comment-page-1/#comment-3086 Parker Fri, 13 Jul 2007 12:30:18 +0000 http://www.livingstonbuzz.com/blog/2007/07/13/the-pros-of-micropitching-reporters/#comment-3086 Great post, Michele. Especially the example of Lincoln's Getttysburg address. I'm not American so I'm not totally familiar with it, but the fact that I've heard of it and no nothing about Edward Everett's speech says a lot. Great post, Michele. Especially the example of Lincoln’s Getttysburg address. I’m not American so I’m not totally familiar with it, but the fact that I’ve heard of it and no nothing about Edward Everett’s speech says a lot.

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