Now Is Gone: A Primer on New Media for Executives and Entrepreneurs is the book, and the companion blog is being soft launched this week. Check it out! Contributing author Brian Solis is providing some content, and Ike Pigott – whose work is featured as a case study in the book – has also agreed to do some entries.
The book Now Is Gone really seeks to help businesses embrace New Media (and Social Media) intelligently. This is done through a series of discussions about if a company is ready, how to participate, social media marketing strategies, as well as overviews of the current state of social media and the future.
The blog seeks to extend that discussion by providing relevant blog entries, discussing new updates since the book was drafted, linking to corporate social media initiatives, as well as providing updates on the book itself. Again, the goal is to help executives and entrepreneurs figure out social media. On September 4 we’ll publish the book’s sources here and on Now Is Gone, officially commemorating the blog launch.
The Buzz Bin will continue to publish at least once a day during the business week, with our usual entries: Monday’s trend piece, Tuesday’s Blogs of Fire, Wed. general piece, Thursday interview and Friday’s general piece (Michele Capots). Its focus remains on PR, social media marketing and the changing conversation.
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