Comments on: Case Study: Goodwill’s Social Media Strategy http://www.crttbuzzbin.com/2007/08/29/case-study-goodwills-social-media-strategy/ Musings and analysis on marketing, buzz and communications. Fri, 10 Feb 2012 22:07:22 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: internet http://www.crttbuzzbin.com/2007/08/29/case-study-goodwills-social-media-strategy/comment-page-1/#comment-398363 internet Thu, 11 Aug 2011 01:09:04 +0000 http://www.livingstonbuzz.com/blog/2007/08/29/case-study-goodwills-social-media-strategy/#comment-398363 As a web resource for corporations and know-how enthusiasts to stick to the latest and biggest breakthroughs in Unified Communications, IP Telephony, Hosted Communications and VoIP. As a web resource for corporations and know-how enthusiasts to stick to the latest and biggest breakthroughs in Unified Communications, IP Telephony, Hosted Communications and VoIP.

]]> By: Nicole http://www.crttbuzzbin.com/2007/08/29/case-study-goodwills-social-media-strategy/comment-page-1/#comment-360602 Nicole Mon, 09 May 2011 02:42:46 +0000 http://www.livingstonbuzz.com/blog/2007/08/29/case-study-goodwills-social-media-strategy/#comment-360602 This is an excellent post. Goodwill’s social marketing strategy is an excellent blend of branding and entertainment for the consumer. Brendan Hurly writes, “One reason we believe our social networking strategies have been successful so far is because we’re not using them as a blatant advertisement for our retail stores. The fashion show provides entertainment!” I agree and cannot stand when a company or business is blatantly using the social media for their own use, and failing to remember their customers. I have found myself ‘un-friending’ and ‘un-following’ when a brand or company is overloading me with advertisements. This is an ineffective use of social media and a poor reflection for the company or brand as a whole. This is an excellent post. Goodwill’s social marketing strategy is an excellent blend of branding and entertainment for the consumer. Brendan Hurly writes, “One reason we believe our social networking strategies have been successful so far is because we’re not using them as a blatant advertisement for our retail stores. The fashion show provides entertainment!” I agree and cannot stand when a company or business is blatantly using the social media for their own use, and failing to remember their customers. I have found myself ‘un-friending’ and ‘un-following’ when a brand or company is overloading me with advertisements. This is an ineffective use of social media and a poor reflection for the company or brand as a whole.

]]> By: Social Media Marketing Strategy and Tactics | Paul Chaney, The Social Media Handyman http://www.crttbuzzbin.com/2007/08/29/case-study-goodwills-social-media-strategy/comment-page-1/#comment-358349 Social Media Marketing Strategy and Tactics | Paul Chaney, The Social Media Handyman Tue, 03 May 2011 13:24:06 +0000 http://www.livingstonbuzz.com/blog/2007/08/29/case-study-goodwills-social-media-strategy/#comment-358349 [...] something Brendan Hurley, SVP of Marketing & Communications, Goodwill of Greater Washington DC, said when creating his social media initiative: “I finally figured out my problem: I was trying [...] [...] something Brendan Hurley, SVP of Marketing & Communications, Goodwill of Greater Washington DC, said when creating his social media initiative: “I finally figured out my problem: I was trying [...]

]]> By: johnhaydon's casestudies Bookmarks on Delicious http://www.crttbuzzbin.com/2007/08/29/case-study-goodwills-social-media-strategy/comment-page-1/#comment-304507 johnhaydon's casestudies Bookmarks on Delicious Mon, 08 Nov 2010 18:22:28 +0000 http://www.livingstonbuzz.com/blog/2007/08/29/case-study-goodwills-social-media-strategy/#comment-304507 <!--%kramer-ref-pre%-->[...] Goodwill’s Social Media Strategy SAVE [...]<!--%kramer-ref-post%--> Kramer auto Pingback[...] Goodwill’s Social Media Strategy SAVE [...]

]]> By: Jeremy Lundberg http://www.crttbuzzbin.com/2007/08/29/case-study-goodwills-social-media-strategy/comment-page-1/#comment-161601 Jeremy Lundberg Tue, 10 Nov 2009 15:18:33 +0000 http://www.livingstonbuzz.com/blog/2007/08/29/case-study-goodwills-social-media-strategy/#comment-161601 Excellent article and so glad your social media initiative has been a success. One thing I would agree with is the picking social media tools is a personal preference. I changed from Google's Blogger to WordPress about 1 year ago and the results have been tremendous. The open source nature of WordPress allows of very extensible feature sets and nice integration with other social media apps so as Twitter, LinkedIn, Facebook, etc. We have seen tremendous growth in our traffic to your blog. Jeremy Lundberg http://www.dlc-solutions.com Excellent article and so glad your social media initiative has been a success. One thing I would agree with is the picking social media tools is a personal preference. I changed from Google’s Blogger to WordPress about 1 year ago and the results have been tremendous. The open source nature of WordPress allows of very extensible feature sets and nice integration with other social media apps so as Twitter, LinkedIn, Facebook, etc. We have seen tremendous growth in our traffic to your blog.

Jeremy Lundberg
http://www.dlc-solutions.com

]]> By: AmberNaslund's casestudies Bookmarks on Delicious http://www.crttbuzzbin.com/2007/08/29/case-study-goodwills-social-media-strategy/comment-page-1/#comment-133616 AmberNaslund's casestudies Bookmarks on Delicious Thu, 03 Sep 2009 07:08:51 +0000 http://www.livingstonbuzz.com/blog/2007/08/29/case-study-goodwills-social-media-strategy/#comment-133616 <!--%kramer-ref-pre%-->[...] Case Study: Goodwill’s Social Media Strategy » The Buzz Bin SAVE [...]<!--%kramer-ref-post%--> Kramer auto Pingback[...] Case Study: Goodwill’s Social Media Strategy » The Buzz Bin SAVE [...]

]]> By: Goodwill Blog a Social Media Success « Communication in a Web Saturated World http://www.crttbuzzbin.com/2007/08/29/case-study-goodwills-social-media-strategy/comment-page-1/#comment-101947 Goodwill Blog a Social Media Success « Communication in a Web Saturated World Wed, 06 May 2009 18:37:46 +0000 http://www.livingstonbuzz.com/blog/2007/08/29/case-study-goodwills-social-media-strategy/#comment-101947 [...] For a great case study about DC Goodwill’s efforts, see http://www.livingstonbuzz.com/2007/08/29/case-study-goodwills-social-media-strategy/ [...] [...] For a great case study about DC Goodwill’s efforts, see http://www.livingstonbuzz.com/2007/08/29/case-study-goodwills-social-media-strategy/ [...]

]]> By: Case Study: Goodwill’s Social Media Strategy - Business Exchange http://www.crttbuzzbin.com/2007/08/29/case-study-goodwills-social-media-strategy/comment-page-1/#comment-98151 Case Study: Goodwill’s Social Media Strategy - Business Exchange Mon, 27 Apr 2009 05:25:55 +0000 http://www.livingstonbuzz.com/blog/2007/08/29/case-study-goodwills-social-media-strategy/#comment-98151 <!--%kramer-ref-pre%-->[...] Case Study: Goodwill’s Social Media Strategy [...]<!--%kramer-ref-post%--> Kramer auto Pingback[...] Case Study: Goodwill’s Social Media Strategy [...]

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]]> By: socialmedian: Case Study: Goodwill’s Social Media Strategy » The Buzz Bin http://www.crttbuzzbin.com/2007/08/29/case-study-goodwills-social-media-strategy/comment-page-1/#comment-57342 socialmedian: Case Study: Goodwill’s Social Media Strategy » The Buzz Bin Fri, 15 Aug 2008 14:43:46 +0000 http://www.livingstonbuzz.com/blog/2007/08/29/case-study-goodwills-social-media-strategy/#comment-57342 <!--%kramer-ref-pre%-->[...] gsmh = new curvyCorners(settings,'lightBoxOuter'); gsmh.applyCornersToAll(); 1 Clip Case Study: Goodwill’s Social Media Strategy » The Buzz Bin Submitted by: Vincent Wright 56 minutes [...]<!--%kramer-ref-post%--> Kramer auto Pingback[...] gsmh = new curvyCorners(settings,’lightBoxOuter’); gsmh.applyCornersToAll(); 1 Clip Case Study: Goodwill’s Social Media Strategy » The Buzz Bin Submitted by: Vincent Wright 56 minutes [...]

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