Comments on: The Participation Ethos

By: You've been Stumbled!

You've been Stumbled! — Wed, 07 Jul 2010 20:17:55 +0000

[...] You've been Stumbled! [...]

By: Blogging Primer » The Buzz Bin

Blogging Primer » The Buzz Bin — Thu, 26 Feb 2009 15:07:09 +0000

[...] I cannot emphasize this enough. Rarely is content special enough to be discovered on its own. You must be participating, and become an active part of a community if you want your valuable content to be discovered and [...]

By: Five Social Media Strategies » The Buzz Bin

Five Social Media Strategies » The Buzz Bin — Tue, 10 Feb 2009 15:28:44 +0000

[...] Participation Is Marketing – With a fractured, traditional media marketplace and new social media channels, message control is dead. Participation is marketing is not new (as Rich Becker likes to remind me), but it is reborn because of social media. Most marketers can recognize the traditional participation approach with community evangelists (usually non-profits and philanthropic efforts — see the National Business Community blog). Successful social media marketing efforts require companies to become a part of the community. Case studies are listed. [...]

By: One Dimensional Social Media Sucks » The Buzz Bin

One Dimensional Social Media Sucks » The Buzz Bin — Thu, 11 Dec 2008 22:08:42 +0000

[...] Participation is marketing, not tossing a bunch of chic advertising agency designed contests at the blogosphere. Creating meaningful calls to actions that people care about, that’s social media engagement. Create environments for people to engage and get out of their way! Help others achieve their needs and wants. Resolve their problems! That’s what companies should do (case studies here and here). [...]

By: Now Is Gone Â» Stop Pushing, Start Pulling

Now Is Gone Â» Stop Pushing, Start Pulling — Sun, 23 Mar 2008 20:05:21 +0000

[...] Otherwise know as Participation is Marketing. [...]

By: It's Not a Lecture: Beyond Participation: Advocacy

It's Not a Lecture: Beyond Participation: Advocacy — Wed, 27 Feb 2008 20:26:25 +0000

[...] their successes as much as their mistakes. The principle that resonates best to me is the idea of participation as marketing – not a new idea by any stretch, but it reminds me of the days of working on local [...]

By: Now Is Gone Â» Audiences, Stakeholders or Community Members?

Now Is Gone Â» Audiences, Stakeholders or Community Members? — Sat, 15 Dec 2007 05:01:17 +0000

[...] of the suggestions in Now Is Gone is to consider approaching social media tool-sets with a community mindset instead of an audience mindset (see Audiences versus Communities podcast). Audiences assumes a mass [...]

By: Facebook’s Lost Way » The Buzz Bin

Facebook’s Lost Way » The Buzz Bin — Tue, 27 Nov 2007 14:36:33 +0000

[...] or hope to generate revenue through this dynamic two-way medium must serve their communities! Participation is marketing! Attraction has supplanted promotion, never forget it, or you will lose your [...]

By: Now Is Gone Â» The Big Three Takeaways

Now Is Gone Â» The Big Three Takeaways — Sun, 28 Oct 2007 05:13:33 +0000

[...] Social media marketing requires a significant change in corporate communications. Namely, one-way communications tactics allowed for strategic approaches like controlling the message. Social media is a form of two way communications demand more openness visa vis participation ethos. [...]

By: Evangelize! » The Buzz Bin

Evangelize! » The Buzz Bin — Mon, 22 Oct 2007 21:22:09 +0000

[...] must evangelize, and guide them from the command and control era into the participation ethos. Inside the echo chamber this seems obvious, but that’s because we already have savoire [...]