Comments on: The Buzz Heard Round the World http://www.crttbuzzbin.com/2007/09/26/the-buzz-heard-round-the-world/ Musings and analysis on marketing, buzz and communications. Fri, 10 Feb 2012 22:07:22 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Richard Becker http://www.crttbuzzbin.com/2007/09/26/the-buzz-heard-round-the-world/comment-page-1/#comment-9965 Richard Becker Sat, 29 Sep 2007 01:37:24 +0000 http://www.livingstonbuzz.com/blog/2007/09/26/the-buzz-heard-round-the-world/#comment-9965 Why yes Geoff, several that I have not shared with you. I have dozens of e-mails from companies inspired by the giving examples on our community blog ... people who did something with the information they were given. The recent Bloggers Unite is a great example. Many of the bloggers did much more than sign up for buzz. There are others. But really, if this is discussion is going to take a personal turn, I'm happy to say you win. Keep doing what you are doing. Just so Larissa knows, I didn't know this was her first post. Welcome to Buzz Bin. As I said before, I liked the post. I just didn't agree with everything. And because Geoff and I were talking about this very subject, I pointed that out. My mistake. All my best, Rich Why yes Geoff, several that I have not shared with you. I have dozens of e-mails from companies inspired by the giving examples on our community blog … people who did something with the information they were given.

The recent Bloggers Unite is a great example. Many of the bloggers did much more than sign up for buzz. There are others. But really, if this is discussion is going to take a personal turn, I’m happy to say you win. Keep doing what you are doing.

Just so Larissa knows, I didn’t know this was her first post. Welcome to Buzz Bin. As I said before, I liked the post. I just didn’t agree with everything. And because Geoff and I were talking about this very subject, I pointed that out. My mistake.

All my best,
Rich

]]> By: Geoff Livingston http://www.crttbuzzbin.com/2007/09/26/the-buzz-heard-round-the-world/comment-page-1/#comment-9951 Geoff Livingston Fri, 28 Sep 2007 18:48:56 +0000 http://www.livingstonbuzz.com/blog/2007/09/26/the-buzz-heard-round-the-world/#comment-9951 I disagree with that, Rich. You need to read Naked Conversations. Perception studies demonstrated the humanization of Microsoft. I have experienced this with my own clients' social media campaigns. Clients like Goodwill, A Spoonful of Sin, FortiusOne. Do you have any personal social media campaigns that you can cite? I disagree with that, Rich. You need to read Naked Conversations. Perception studies demonstrated the humanization of Microsoft. I have experienced this with my own clients’ social media campaigns. Clients like Goodwill, A Spoonful of Sin, FortiusOne. Do you have any personal social media campaigns that you can cite?

]]> By: Richard Becker http://www.crttbuzzbin.com/2007/09/26/the-buzz-heard-round-the-world/comment-page-1/#comment-9940 Richard Becker Fri, 28 Sep 2007 16:02:32 +0000 http://www.livingstonbuzz.com/blog/2007/09/26/the-buzz-heard-round-the-world/#comment-9940 "Microsoft is not an evil empire because of blogging? That's not true. What they have done with blogging is corralled the percentage of people who like them and created an entire virtual world of fandom. And now they are delusional because they only captured the 10 percent that love them. How has social media changed behavior of those who don’t? It didn’t because it wasn’t grounded in strategic planning to begin with." “Microsoft is not an evil empire because of blogging? That’s not true. What they have done with blogging is corralled the percentage of people who like them and created an entire virtual world of fandom. And now they are delusional because they only captured the 10 percent that love them. How has social media changed behavior of those who don’t? It didn’t because it wasn’t grounded in strategic planning to begin with.”

]]> By: Geoff Livingston http://www.crttbuzzbin.com/2007/09/26/the-buzz-heard-round-the-world/comment-page-1/#comment-9895 Geoff Livingston Fri, 28 Sep 2007 03:27:48 +0000 http://www.livingstonbuzz.com/blog/2007/09/26/the-buzz-heard-round-the-world/#comment-9895 Buzz can be a metric for return on investment, especially when you are trying to change brand perception. The best way to measure the success of buzz is by having a perception and recognition research study conducted before a campaign begins and afterwards. Microsoft's evil empire image was replaced with a more human staid image as a result of its blogging. Jericho is trying to change the perception that no one watches it. etc., etc. Buzz can be a metric for return on investment, especially when you are trying to change brand perception. The best way to measure the success of buzz is by having a perception and recognition research study conducted before a campaign begins and afterwards.

Microsoft’s evil empire image was replaced with a more human staid image as a result of its blogging. Jericho is trying to change the perception that no one watches it. etc., etc.

]]> By: Measurement: Bloggers Unite // Blog Straight Talk // Groups // BlogCatalog http://www.crttbuzzbin.com/2007/09/26/the-buzz-heard-round-the-world/comment-page-1/#comment-9875 Measurement: Bloggers Unite // Blog Straight Talk // Groups // BlogCatalog Fri, 28 Sep 2007 00:35:15 +0000 http://www.livingstonbuzz.com/blog/2007/09/26/the-buzz-heard-round-the-world/#comment-9875 <!--%kramer-ref-pre%-->[...] Not everybody agrees with me. Some think buzz is the thing. http://www.livingstonbuzz.com/blog/2007/09/26/the-buzz-heard-round-the-world/ But what about Bloggers Unite. Do you think it is all about buzz? [...]<!--%kramer-ref-post%--> Kramer auto Pingback[...] Not everybody agrees with me. Some think buzz is the thing. http://www.livingstonbuzz.com/blog/2007/09/26/the-buzz-heard-round-the-world/ But what about Bloggers Unite. Do you think it is all about buzz? [...]

]]> By: Richard Becker http://www.crttbuzzbin.com/2007/09/26/the-buzz-heard-round-the-world/comment-page-1/#comment-9872 Richard Becker Fri, 28 Sep 2007 00:06:23 +0000 http://www.livingstonbuzz.com/blog/2007/09/26/the-buzz-heard-round-the-world/#comment-9872 "And, isn’t that the basis of what marketing is?" I like the post. I really do. But buzz is likely the least significant measure of any measure. Maybe its because I currently live in Las Vegas where buzz is big. Everybody has a new idea. Almost every company is growing by 300 percent. Networking is huge; and it might be a city, but much of it is in a small town envelope. So you have to be better than buzz to get anything off the ground. There is a big difference between the superficial social network friends and those that develop into longterm relationships. And that goes beyond buzz. “And, isn’t that the basis of what marketing is?”

I like the post. I really do. But buzz is likely the least significant measure of any measure.

Maybe its because I currently live in Las Vegas where buzz is big. Everybody has a new idea. Almost every company is growing by 300 percent. Networking is huge; and it might be a city, but much of it is in a small town envelope. So you have to be better than buzz to get anything off the ground. There is a big difference between the superficial social network friends and those that develop into longterm relationships. And that goes beyond buzz.

]]> By: Larissa Fair http://www.crttbuzzbin.com/2007/09/26/the-buzz-heard-round-the-world/comment-page-1/#comment-9731 Larissa Fair Wed, 26 Sep 2007 16:25:04 +0000 http://www.livingstonbuzz.com/blog/2007/09/26/the-buzz-heard-round-the-world/#comment-9731 Thanks Ike, I do agree that social media is a combination of utilizing the technology and bringing people and organizations together. It’s the best way for businesses to grow their networks, and monitor competition all in one. Jane - A great example of using Ning to promote and discuss a TV show! Thanks Ike, I do agree that social media is a combination of utilizing the technology and bringing people and organizations together. It’s the best way for businesses to grow their networks, and monitor competition all in one.

Jane – A great example of using Ning to promote and discuss a TV show!

]]> By: Jane http://www.crttbuzzbin.com/2007/09/26/the-buzz-heard-round-the-world/comment-page-1/#comment-9722 Jane Wed, 26 Sep 2007 14:55:03 +0000 http://www.livingstonbuzz.com/blog/2007/09/26/the-buzz-heard-round-the-world/#comment-9722 Interesting article. Thanks. Personally, Ning has been wonderful for me. Interesting article. Thanks. Personally, Ning has been wonderful for me.

]]> By: Ike http://www.crttbuzzbin.com/2007/09/26/the-buzz-heard-round-the-world/comment-page-1/#comment-9721 Ike Wed, 26 Sep 2007 14:49:28 +0000 http://www.livingstonbuzz.com/blog/2007/09/26/the-buzz-heard-round-the-world/#comment-9721 Sorry - there are supposed to be "plus-signs" in there, and the theme ate them. Something for the upcoming Theme fix, Geoff..? Sorry – there are supposed to be “plus-signs” in there, and the theme ate them.

Something for the upcoming Theme fix, Geoff..?

]]> By: Ike http://www.crttbuzzbin.com/2007/09/26/the-buzz-heard-round-the-world/comment-page-1/#comment-9720 Ike Wed, 26 Sep 2007 14:47:35 +0000 http://www.livingstonbuzz.com/blog/2007/09/26/the-buzz-heard-round-the-world/#comment-9720 Social Media = technology people organization freedom. Nice work, Larissa. Social Media = technology people organization freedom.

Nice work, Larissa.

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