Comments on: Down with the Press Release!! http://www.crttbuzzbin.com/2007/10/11/down-with-the-press-release/ Musings and analysis on marketing, buzz and communications. Fri, 10 Feb 2012 22:07:22 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Geoff Livingston http://www.crttbuzzbin.com/2007/10/11/down-with-the-press-release/comment-page-1/#comment-10940 Geoff Livingston Thu, 11 Oct 2007 15:34:50 +0000 http://www.livingstonbuzz.com/blog/2007/10/11/down-with-the-press-release/#comment-10940 Great Q, Lewis. If you write for your readers, they usually respond. Thus the outstanding results you are getting. Most releases fail because they are loaded with corporate spin and jargon. And reporters are resistant to them as a primary news vehicle. The SMNR tries to reduce that through bullets, but is not a fail safe mechanism. Great Q, Lewis. If you write for your readers, they usually respond. Thus the outstanding results you are getting. Most releases fail because they are loaded with corporate spin and jargon. And reporters are resistant to them as a primary news vehicle. The SMNR tries to reduce that through bullets, but is not a fail safe mechanism.

]]> By: Lewis Green http://www.crttbuzzbin.com/2007/10/11/down-with-the-press-release/comment-page-1/#comment-10939 Lewis Green Thu, 11 Oct 2007 15:22:51 +0000 http://www.livingstonbuzz.com/blog/2007/10/11/down-with-the-press-release/#comment-10939 Geoff, I agree with your point regarding news/press releases. However, don't you think press releases (we might need another name) are useful today not for pitching the press but for reaching our audience directly via online outlets and e-mail? Seldom are my releases sent to the press these days. But I get quite a lot of feedback and response through the more direct means I mention above. What do you think? I'd be interested in your take. Geoff,

I agree with your point regarding news/press releases. However, don’t you think press releases (we might need another name) are useful today not for pitching the press but for reaching our audience directly via online outlets and e-mail? Seldom are my releases sent to the press these days. But I get quite a lot of feedback and response through the more direct means I mention above. What do you think? I’d be interested in your take.

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