Comments on: Evangelize! http://www.crttbuzzbin.com/2007/10/15/evangelize/ Musings and analysis on marketing, buzz and communications. Tue, 07 Feb 2012 13:55:46 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: StumbleUpon » Your page is now on StumbleUpon! http://www.crttbuzzbin.com/2007/10/15/evangelize/comment-page-1/#comment-23376 StumbleUpon » Your page is now on StumbleUpon! Tue, 04 Dec 2007 12:10:38 +0000 http://www.livingstonbuzz.com/blog/2007/10/15/evangelize/#comment-23376 <!--%kramer-ref-pre%-->[...] Your page is on StumbleUpon [...]<!--%kramer-ref-post%--> Kramer auto Pingback[...] Your page is on StumbleUpon [...]

]]> By: Fear Kills Social Media Efforts » The Buzz Bin http://www.crttbuzzbin.com/2007/10/15/evangelize/comment-page-1/#comment-12008 Fear Kills Social Media Efforts » The Buzz Bin Thu, 25 Oct 2007 12:13:58 +0000 http://www.livingstonbuzz.com/blog/2007/10/15/evangelize/#comment-12008 [...] of the social media savvy is not to chastise these folks, but to help them. I’ve called it evangelism, but perhaps the right word is coaching. And who hasn’t had someone coach them through a [...] [...] of the social media savvy is not to chastise these folks, but to help them. I’ve called it evangelism, but perhaps the right word is coaching. And who hasn’t had someone coach them through a [...]

]]> By: CustomScoop's PR Blog Jots: The Dripping Point (and Other PR Blog Jots) http://www.crttbuzzbin.com/2007/10/15/evangelize/comment-page-1/#comment-11454 CustomScoop's PR Blog Jots: The Dripping Point (and Other PR Blog Jots) Thu, 18 Oct 2007 15:40:55 +0000 http://www.livingstonbuzz.com/blog/2007/10/15/evangelize/#comment-11454 <!--%kramer-ref-pre%-->[...] of savvy companies) is up for debate. Kami urges everyone to heed Geoff Livingston’s calls for evangelism of social media, while emphasizing at the same time that traditional PR shouldn’t be forgotten in [...]<!--%kramer-ref-post%--> Kramer auto Pingback[...] of savvy companies) is up for debate. Kami urges everyone to heed Geoff Livingston’s calls for evangelism of social media, while emphasizing at the same time that traditional PR shouldn’t be forgotten in [...]

]]> By: Heuer Livingston Pre-CEA Podcast » The Buzz Bin http://www.crttbuzzbin.com/2007/10/15/evangelize/comment-page-1/#comment-11343 Heuer Livingston Pre-CEA Podcast » The Buzz Bin Wed, 17 Oct 2007 13:47:05 +0000 http://www.livingstonbuzz.com/blog/2007/10/15/evangelize/#comment-11343 [...] our roles before yesterday’s CEA Industry Forum panel on social media. We started with the need for social media consultants to get out of the echo chamber and talk to businesses. Our discussion revolved around and progressed over several [...] [...] our roles before yesterday’s CEA Industry Forum panel on social media. We started with the need for social media consultants to get out of the echo chamber and talk to businesses. Our discussion revolved around and progressed over several [...]

]]> By: Becky Carroll http://www.crttbuzzbin.com/2007/10/15/evangelize/comment-page-1/#comment-11299 Becky Carroll Wed, 17 Oct 2007 05:56:57 +0000 http://www.livingstonbuzz.com/blog/2007/10/15/evangelize/#comment-11299 Geoff, I have seen this as well in the execs I have spoken to lately. They are curious about social media and wonder whether they should be using it, and how to use it. I think a basic "Social Media 101" needs to be shared; perhaps we can come up with one we can all pull from to evangelize? :-) Geoff, I have seen this as well in the execs I have spoken to lately. They are curious about social media and wonder whether they should be using it, and how to use it. I think a basic “Social Media 101″ needs to be shared; perhaps we can come up with one we can all pull from to evangelize? :-)

]]> By: Communication Overtones: Social Media and Business: Evangelists or Catalysts? The Drip Theory http://www.crttbuzzbin.com/2007/10/15/evangelize/comment-page-1/#comment-11265 Communication Overtones: Social Media and Business: Evangelists or Catalysts? The Drip Theory Wed, 17 Oct 2007 00:40:25 +0000 http://www.livingstonbuzz.com/blog/2007/10/15/evangelize/#comment-11265 <!--%kramer-ref-pre%-->[...] doing so, don't see it. My colleague Geoff Livingston calls this gap in understanding a chasm, and makes a call for evangelism.  I say that we must be catalysts for change, which is much quieter, but just as powerful as [...]<!--%kramer-ref-post%--> Kramer auto Pingback[...] doing so, don’t see it. My colleague Geoff Livingston calls this gap in understanding a chasm, and makes a call for evangelism.  I say that we must be catalysts for change, which is much quieter, but just as powerful as [...]

]]> By: bizsolutionsplus Featuring Solutions to Grow Your Business: A Case Study: Blogging for Business Growth http://www.crttbuzzbin.com/2007/10/15/evangelize/comment-page-1/#comment-11182 bizsolutionsplus Featuring Solutions to Grow Your Business: A Case Study: Blogging for Business Growth Mon, 15 Oct 2007 17:04:49 +0000 http://www.livingstonbuzz.com/blog/2007/10/15/evangelize/#comment-11182 <!--%kramer-ref-pre%-->[...] Geoff Livingston features a post called Evangelize! that represents a must read for any business  that uses blogs or social media as marketing or [...]<!--%kramer-ref-post%--> Kramer auto Pingback[...] Geoff Livingston features a post called Evangelize! that represents a must read for any business  that uses blogs or social media as marketing or [...]

]]> By: Lewis Green http://www.crttbuzzbin.com/2007/10/15/evangelize/comment-page-1/#comment-11179 Lewis Green Mon, 15 Oct 2007 15:25:58 +0000 http://www.livingstonbuzz.com/blog/2007/10/15/evangelize/#comment-11179 Geoff, I agree. Where are the case studies? Well, they are with us; in our own businesses. On several occasions, I have taken the time to not only relate my own blogging ROI but to recognize those businesses who found me through my blog. Unfortunately, I can't seem to recall another instance where I read a blog discussing hard ROI (with the exception of your sharing Ogilvy's fine words). Oh, I've read lots about the soft returns: listening, sharing, and learning. But can we be real? How many businesses will invest in social media if those of us currently invested don't have hard results to share. In some corners of the blogosphere, there are those who seem turned off by the idea that ROI has to result in business growth and revenues. My response to them is please stop saying that, if you want business people to invest in social media. At the end of the day, business is about growth, customers and revenues, and we need to acknowledge that. Within that model social media can work to provide customers a voice and businesses a learning tool. Geoff,

I agree. Where are the case studies? Well, they are with us; in our own businesses. On several occasions, I have taken the time to not only relate my own blogging ROI but to recognize those businesses who found me through my blog. Unfortunately, I can’t seem to recall another instance where I read a blog discussing hard ROI (with the exception of your sharing Ogilvy’s fine words).

Oh, I’ve read lots about the soft returns: listening, sharing, and learning. But can we be real? How many businesses will invest in social media if those of us currently invested don’t have hard results to share. In some corners of the blogosphere, there are those who seem turned off by the idea that ROI has to result in business growth and revenues. My response to them is please stop saying that, if you want business people to invest in social media.

At the end of the day, business is about growth, customers and revenues, and we need to acknowledge that. Within that model social media can work to provide customers a voice and businesses a learning tool.

]]> By: Geoff Livingston http://www.crttbuzzbin.com/2007/10/15/evangelize/comment-page-1/#comment-11178 Geoff Livingston Mon, 15 Oct 2007 14:45:59 +0000 http://www.livingstonbuzz.com/blog/2007/10/15/evangelize/#comment-11178 <p>Kami: Well, I definitely agree with social media as an integration within larger marketing. </p> <p>However, my experiences talking with businesses shows that they don't see it that way, and they see it as a strange, weird thing that they may or may not have to deal with. That's because there's a lot of misinformation out there. We need to get outside of the echo chamber, and get out there if we are going to change that. Or someone else will... Like Vocus with their "blogger relations" tip sheet.</p> Kami: Well, I definitely agree with social media as an integration within larger marketing.

However, my experiences talking with businesses shows that they don’t see it that way, and they see it as a strange, weird thing that they may or may not have to deal with. That’s because there’s a lot of misinformation out there. We need to get outside of the echo chamber, and get out there if we are going to change that. Or someone else will… Like Vocus with their “blogger relations” tip sheet.

]]> By: Kami Huyse http://www.crttbuzzbin.com/2007/10/15/evangelize/comment-page-1/#comment-11176 Kami Huyse Mon, 15 Oct 2007 14:29:55 +0000 http://www.livingstonbuzz.com/blog/2007/10/15/evangelize/#comment-11176 I think it's less about evangelizing and more about integrating. Give business reasons for joining and then the companies adopt social media readily. I don't think of old school and new media sepeately. Instead I see social media as a way to live into the two-way participation model, as the relations in public relations. I think it’s less about evangelizing and more about integrating. Give business reasons for joining and then the companies adopt social media readily. I don’t think of old school and new media sepeately. Instead I see social media as a way to live into the two-way participation model, as the relations in public relations.

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