Goodwill Fashonista Social Media Campaign in Today’s Washington Post

In August, we featured our client Goodwill of Greater Washington’s Fashonista social media campaign.  Since then our good friend Toby Bloomberg featured Goodwill’s Brendan Hurley, and now the Washington Post has written up the Fashonista on page one of today’s Business section.

Since were big on measurements here, some highlights from the Washington Post article include:

The site receives 600 to 800 visitors each week, most of them local. Hall blogs three days a week and features Goodwill finds on Tuesdays.

In September, Goodwill posted an 8-minute video of its annual fashion show on its Web site and YouTube. About 10,000 visitors played the video, Hurley said. About 15 percent of them also shopped Goodwill’s online store or its eBay store, he said.

Check it out! Photo credit: Washington Post.