Comments on: Are You A Good PR Professional? http://www.crttbuzzbin.com/2007/11/02/are-you-a-good-pr-professional/ Musings and analysis on marketing, buzz and communications. Fri, 10 Feb 2012 22:07:22 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Geoff Livingston http://www.crttbuzzbin.com/2007/11/02/are-you-a-good-pr-professional/comment-page-1/#comment-12547 Geoff Livingston Fri, 02 Nov 2007 19:19:39 +0000 http://www.livingstonbuzz.com/blog/2007/11/02/are-you-a-good-pr-professional/#comment-12547 Hey guys, Michele posted and went on vacation so I'm filling in as the thank you commenter. Todd: How true. It put us all on alert not to get lazy with our pitches. Jen: Just shows how pathetic our business really is. Hey guys, Michele posted and went on vacation so I’m filling in as the thank you commenter.

Todd: How true. It put us all on alert not to get lazy with our pitches.

Jen: Just shows how pathetic our business really is.

]]> By: Todd Defren http://www.crttbuzzbin.com/2007/11/02/are-you-a-good-pr-professional/comment-page-1/#comment-12518 Todd Defren Fri, 02 Nov 2007 15:34:50 +0000 http://www.livingstonbuzz.com/blog/2007/11/02/are-you-a-good-pr-professional/#comment-12518 Michele - great points. Then again, when you say, "rest assured the next time I send a pitch to Wired, it will be superb," you've proven that Chris' tactic worked! ;) Michele – great points. Then again, when you say, “rest assured the next time I send a pitch to Wired, it will be superb,” you’ve proven that Chris’ tactic worked! ;)

]]> By: Jen White http://www.crttbuzzbin.com/2007/11/02/are-you-a-good-pr-professional/comment-page-1/#comment-12515 Jen White Fri, 02 Nov 2007 15:10:42 +0000 http://www.livingstonbuzz.com/blog/2007/11/02/are-you-a-good-pr-professional/#comment-12515 Michele, great observations on another angle of this story. Unbelievably, it has started more than just thought-provoking conversations: http://www.alleyinsider.com/2007/11/pr-shops-in-flame-war.html (H/T to kflaherty's twitter stream). This certainly won't help the industry reputation, will it? Embarrassing. As the line between journalism and blogs continues to blur with more and more mainstream media reporters having blogs, this will become--I'm afraid--an even bigger problem. PR pros need to start pushing the "quality not quantity" angle now, and repeatedly, to clients. Unfortuantely, the urge to report impressions as ROI fuels the fire of the mass-email approach. Jen Michele, great observations on another angle of this story.

Unbelievably, it has started more than just thought-provoking conversations: http://www.alleyinsider.com/2007/11/pr-shops-in-flame-war.html (H/T to kflaherty’s twitter stream). This certainly won’t help the industry reputation, will it? Embarrassing.

As the line between journalism and blogs continues to blur with more and more mainstream media reporters having blogs, this will become–I’m afraid–an even bigger problem. PR pros need to start pushing the “quality not quantity” angle now, and repeatedly, to clients. Unfortuantely, the urge to report impressions as ROI fuels the fire of the mass-email approach.

Jen

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