Facebook has come under a lot of fire the past few months, and it doesn’t appear to be getting any better with the new Beacon controversy. Steve O’Hear at ZDNet offers some insight into social networking literacy as well as some commentary on Facebook’s latest negative venture. As social media continues to evolve, and users take advantage of all (or none) of the features available through social networks, we can all be sure that “the Facebook we signed up to and invested time in today, may be very different to the one that exists tomorrow.”
What’s Next blog shows that social media stats are supported by word of mouth marketing. Facebook alone has grown 125%.
Hulu, the new online video service from NBC Universal and NewsCorp. is tested out by Beneath the Brand. A thumbs up was given for professional video content, with a nice user interface and easy to find content.
Proctor & Gamble recently came forward with an innovative green campaign, which greenormal breaks down. P&G strategies include reducing environmental waste in production (10% per unit in
CO2 emissions, energy consumption, water consumption and
disposed waste from P&G plants, leading to a total reduction
over the decade of at least 40%), participation in social responsibility programs, and setting a “financial target for developing and selling new “greener†items, rather than for waste or energy reduction.”
John Wall of Ronin Marketeer predicts the social media outlook for the new year (courtesy of RonAmok). He asks questions about email usage, corporate blogging, online video, snack media, feeds, mashups, and SEO. A good overview of the industry.
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