Comments on: Strategic Thinking

By: Social Media Today

Social Media Today — Sat, 12 Jan 2008 22:14:02 +0000

[...] Strategic Thinking Â» The Buzz Bin 12/7/2007 3:51:14 PM [...]

By: Richard Becker

Richard Becker — Sun, 09 Dec 2007 19:07:05 +0000

Just wanted to add a quick apology for misidentifying the author.

Sorry Michele! I should have known by the style alone. Best, Rich

By: Connie Bensen

Connie Bensen — Sun, 09 Dec 2007 04:29:24 +0000

I was going to recommend David Maister’s book too, but Chris beat me too it. It is an excellent one though! It’ll be out after the new year.

By: Richard Becker

Richard Becker — Sun, 09 Dec 2007 00:44:12 +0000

Hey Geoff,

While the definition is easy, you might consider looking into IABC to deepen your knowledge base for the application of strategic communication. As an accreditation examiner, I’ve come to learn that many understand the definition but do not always apply it correctly. While I have not read the newest edition, The IABC Handbook of Organizational Communication is usually a good place to start.

Best,
Rich

By: Michele

Michele — Fri, 07 Dec 2007 22:05:59 +0000

Maybe cause it’s geared toward women makes me more compelled…

By: Michele

Michele — Fri, 07 Dec 2007 21:18:02 +0000

I actually came across something on Strategy and the Fat Smoker. I loved the title. The diet, not the goal, is a good one, I like it. Thanks for telling me about it.

By: Ike

Ike — Fri, 07 Dec 2007 20:05:48 +0000

Why “The Art of War for Women”? Sun-Tzu said the very same thing to a far more generalized audience.

Nothing on you – I just don’t understand why so many people feel a need to re-think a classic.

By: Chris Brogan...

Chris Brogan... — Fri, 07 Dec 2007 19:48:47 +0000

My favorite description right now for strategy comes from David Maister's forthcoming book, Strategy and the Fat Smoker. Maister says, "Strategy is the diet, not the goal." He points out that we often know where we want to be (thinner, healthier, whatever), but that we have to focus on the diet, the strategy, to get there. Your list is pretty great too, Michele. Thanks for sharing it.