Comments on: Social Media Can Maximize Ad Dollars

By: One Man's Recession is Another Man's Profit | Engage in PR

One Man's Recession is Another Man's Profit | Engage in PR — Thu, 07 Feb 2008 13:48:59 +0000

[...] the benefit of social media. Much has been discussed around this and certainly go check some of those out. What I wanted to talk about is, if this is true (and again, I believe it is), where will this [...]

By: Larissa Fair

Larissa Fair — Thu, 24 Jan 2008 14:57:18 +0000

Thanks for the comment Gabriel. I agree and think that in order to effectively use TV and radio ads, they have to be extremely creative and catchy – where the message isn’t necessarily shoved down your throat. Companies can let go of controlling the message by using social media (if it’s done right), which will have a great ROI because consumers will be actively involved in your product or discussions.

By: Gabriel Garcia

Gabriel Garcia — Wed, 23 Jan 2008 22:36:11 +0000

I agree that it is the “perfect storm” for Social Media to really take off in the corporate world. A corporate blog can be setup with minimal investment and provides excellent mechanisms to “feed” articles via RSS (Google and Yahoo search engines love them.) Let’s face it, consumers are now being very discriminate on how they choose to receive their information, choosing to subscribe directly to RSS channels that are then “fed” directly to them. Television and Radio advertisements are old school marketing techniques and most people tune them out and the ads themselves have limited reach and shelf life. Using podcasting, blogging, online discussions and social networking sites, the message I am sending has global reach and encourages a direct conversation between the corporate institution and the consumer. I predict that social media and word-of-mouth marketing will not only increase product loyalty for consumers but transform the way we think about marketing. The key is to provide measureable data and ROI which social media is well integrated with – try and track ROI on a print advertisement or explain to your CEO why you paid $50K for a T.V. ad that ran for two weeks somewhere between a re-run of Friends and a cooking show. Great article and I am certainly an advocate of Social Media.