On Thursday, we ran part one of our interview with measurement guru K.D. Paine, author of the new book, Measuring Public Relationships. In part II we discuss:
- A tangent between K.D. Paine and Seth Godin’s Meatball Sundae
- The power and relevancy of the Cluetrain Manifesto
- Journalism and blogging tied together
- K.D.’s favorite blogging moment
- Her next book, which will focus more on actual tales of relationship building through social media
If you prefer to download, visit media.libsyn.com/media/geoliv/KDPaineII.wav.
In addition to the new book, K.D. recently released a paper with Pauline Draper and Angela Jeffrey, titled, Using Public Relations Research to Drive Business Results. From Kami Huyse’s review:
It includes six case studies and a measurement matrix that gives suggested measurement tools for specific objectives. If you are just starting out with public relations measurement, this is a great tool to get your feet wet.
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