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	<title>Comments on: The Age and Influence of Social Media</title>
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	<link>http://www.crttbuzzbin.com/2008/01/30/the-age-and-influence-of-social-media/</link>
	<description>Musings and analysis on marketing, buzz and communications.</description>
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		<title>By: What is your personal social media tipping point?</title>
		<link>http://www.crttbuzzbin.com/2008/01/30/the-age-and-influence-of-social-media/comment-page-1/#comment-33112</link>
		<dc:creator>What is your personal social media tipping point?</dc:creator>
		<pubDate>Thu, 31 Jan 2008 13:45:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.livingstonbuzz.com/blog/2008/01/30/the-age-and-influence-of-social-media/#comment-33112</guid>
		<description>[...] life (check out the responses Bryan got). Very soon after that I was reading Larissa Fair&#8217;s post about the increasing influence of social media. She is right when she writes: This is more than a cultural phenomenon, I think social media will [...]</description>
		<content:encoded><![CDATA[<p>[...] life (check out the responses Bryan got). Very soon after that I was reading Larissa Fair&#8217;s post about the increasing influence of social media. She is right when she writes: This is more than a cultural phenomenon, I think social media will [...]</p>
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		<title>By: Yahoo Stalled: No Wind in Their Sails? Google isn&#8217;t stalled. What&#8217;s the Problem? New CTO? &#171; Furrier.org - Business &#38; Technology Blog</title>
		<link>http://www.crttbuzzbin.com/2008/01/30/the-age-and-influence-of-social-media/comment-page-1/#comment-33106</link>
		<dc:creator>Yahoo Stalled: No Wind in Their Sails? Google isn&#8217;t stalled. What&#8217;s the Problem? New CTO? &#171; Furrier.org - Business &#38; Technology Blog</dc:creator>
		<pubDate>Thu, 31 Jan 2008 13:14:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.livingstonbuzz.com/blog/2008/01/30/the-age-and-influence-of-social-media/#comment-33106</guid>
		<description>&lt;!--%kramer-ref-pre%--&gt;[...] Comments Alan Wilensky on Yahoo Stalled: No Wind in Thei...The Age and Influenc... on Steve Jobs Silences the Tech E...Cory McMannus on Wall Street is Voting on the C...Kemal Anthony [...]&lt;!--%kramer-ref-post%--&gt;</description>
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		<title>By: Larissa Fair</title>
		<link>http://www.crttbuzzbin.com/2008/01/30/the-age-and-influence-of-social-media/comment-page-1/#comment-33013</link>
		<dc:creator>Larissa Fair</dc:creator>
		<pubDate>Thu, 31 Jan 2008 00:22:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.livingstonbuzz.com/blog/2008/01/30/the-age-and-influence-of-social-media/#comment-33013</guid>
		<description>Chris &amp; Cynthia: Thanks for stopping by!

Troy - thanks for your comment. I agree, in the end not only is about community interaction and building a good and meaningful brand; but about ROI and companies being able to turn a profit with social media. It shouldn&#039;t be the driving factor for engaging, but should definitely be considered.</description>
		<content:encoded><![CDATA[<p>Chris &#038; Cynthia: Thanks for stopping by!</p>
<p>Troy &#8211; thanks for your comment. I agree, in the end not only is about community interaction and building a good and meaningful brand; but about ROI and companies being able to turn a profit with social media. It shouldn&#8217;t be the driving factor for engaging, but should definitely be considered.</p>
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		<title>By: TroyTurner</title>
		<link>http://www.crttbuzzbin.com/2008/01/30/the-age-and-influence-of-social-media/comment-page-1/#comment-33006</link>
		<dc:creator>TroyTurner</dc:creator>
		<pubDate>Wed, 30 Jan 2008 19:48:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.livingstonbuzz.com/blog/2008/01/30/the-age-and-influence-of-social-media/#comment-33006</guid>
		<description>I wholeheartedly agree with your statement:

&quot;Finding the correct older audience gives you not only readers who care about a topic (as opposed to teenagers who tend to be fickle), but ones who have solid backgrounds, knowledge and expertise.&quot;

But I think you left out a very key factor in the need - no, the absolute necessity to target this audience - and that is their buying power.  This so-called solid, knowledgeable, and expert demographic has the money to spend that fickle teens won&#039;t have for another 10-15 years or more, An by that time, the paradigms which are just now emerging in the minds of the &quot;visionaries&quot; will be long-outdated.  nd the cycle repeats.

The thing that remains constant however, is the need for revenue - and that comes from those with money, thus the necessity of reaching the &quot;older audience&quot;,

Great post - enjoyed it - thanks!</description>
		<content:encoded><![CDATA[<p>I wholeheartedly agree with your statement:</p>
<p>&#8220;Finding the correct older audience gives you not only readers who care about a topic (as opposed to teenagers who tend to be fickle), but ones who have solid backgrounds, knowledge and expertise.&#8221;</p>
<p>But I think you left out a very key factor in the need &#8211; no, the absolute necessity to target this audience &#8211; and that is their buying power.  This so-called solid, knowledgeable, and expert demographic has the money to spend that fickle teens won&#8217;t have for another 10-15 years or more, An by that time, the paradigms which are just now emerging in the minds of the &#8220;visionaries&#8221; will be long-outdated.  nd the cycle repeats.</p>
<p>The thing that remains constant however, is the need for revenue &#8211; and that comes from those with money, thus the necessity of reaching the &#8220;older audience&#8221;,</p>
<p>Great post &#8211; enjoyed it &#8211; thanks!</p>
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		<title>By: Cynthia</title>
		<link>http://www.crttbuzzbin.com/2008/01/30/the-age-and-influence-of-social-media/comment-page-1/#comment-33003</link>
		<dc:creator>Cynthia</dc:creator>
		<pubDate>Wed, 30 Jan 2008 19:33:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.livingstonbuzz.com/blog/2008/01/30/the-age-and-influence-of-social-media/#comment-33003</guid>
		<description>Thanks for the pingback link.  Have many friends in DC and will recommend your blog.</description>
		<content:encoded><![CDATA[<p>Thanks for the pingback link.  Have many friends in DC and will recommend your blog.</p>
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		<title>By: Chris Tackett</title>
		<link>http://www.crttbuzzbin.com/2008/01/30/the-age-and-influence-of-social-media/comment-page-1/#comment-33000</link>
		<dc:creator>Chris Tackett</dc:creator>
		<pubDate>Wed, 30 Jan 2008 19:00:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.livingstonbuzz.com/blog/2008/01/30/the-age-and-influence-of-social-media/#comment-33000</guid>
		<description>I found your site on technorati and read a few of your other posts.  Keep up the good work.  I just added your RSS feed to my Google News Reader.  Looking forward to reading more from you.

Chris Tackett</description>
		<content:encoded><![CDATA[<p>I found your site on technorati and read a few of your other posts.  Keep up the good work.  I just added your RSS feed to my Google News Reader.  Looking forward to reading more from you.</p>
<p>Chris Tackett</p>
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