K.D. Paine for this week’s Buzz Bin interview. In addition to a new book, she recently released a paper with Pauline Draper and Angela Jeffrey, titled, Using Public Relations Research to Drive Business Results. From Kami Huyse’s review:
It includes six case studies and a measurement matrix that gives suggested measurement tools for specific objectives. If you are just starting out with public relations measurement, this is a great tool to get your feet wet.
This is a strong interview from one of the industry’s leading minds. In the first part of our podcasted interview, K.D. discussed some aspects of her new book, Measuring Public Relationships." Topics included:
- Relationships versus page views, unique visits, number of visits, etc.
- Katie’s bold prediction
- The biggest mistake made by PR Pros
If you prefer to download, visit media.libsyn.com/media/geoliv/kdpaine.wav. Part II will run this Saturday.