Comments on: Getting Caught on Tactics http://www.crttbuzzbin.com/2008/02/05/getting-caught-on-tactics/ Musings and analysis on marketing, buzz and communications. Fri, 10 Feb 2012 22:07:22 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Nettie Hartsock Discusses SXSW, Books, and Over Indulging on Social Media » The Buzz Bin http://www.crttbuzzbin.com/2008/02/05/getting-caught-on-tactics/comment-page-1/#comment-34735 Nettie Hartsock Discusses SXSW, Books, and Over Indulging on Social Media » The Buzz Bin Thu, 07 Feb 2008 20:31:32 +0000 http://www.livingstonbuzz.com/blog/2008/02/05/getting-caught-on-tactics/#comment-34735 [...] impact of being social media only on one’s [...] [...] impact of being social media only on one’s [...]

]]> By: Kami Huyse http://www.crttbuzzbin.com/2008/02/05/getting-caught-on-tactics/comment-page-1/#comment-34491 Kami Huyse Wed, 06 Feb 2008 21:05:09 +0000 http://www.livingstonbuzz.com/blog/2008/02/05/getting-caught-on-tactics/#comment-34491 Some of the things that social media specialists get paid well to do today will be the job of the intern in 5-10 years. It pays to know what business you are in and to keep progressively developing both your skill set and your proficiency as a strategist. As for me, I am in the business of relationship devlopment. Some of the things that social media specialists get paid well to do today will be the job of the intern in 5-10 years. It pays to know what business you are in and to keep progressively developing both your skill set and your proficiency as a strategist. As for me, I am in the business of relationship devlopment.

]]> By: Geoff Livingston http://www.crttbuzzbin.com/2008/02/05/getting-caught-on-tactics/comment-page-1/#comment-34478 Geoff Livingston Wed, 06 Feb 2008 18:52:18 +0000 http://www.livingstonbuzz.com/blog/2008/02/05/getting-caught-on-tactics/#comment-34478 I would go with Al Ries on Positioning and the Origin of Brands. Ogilvy on Advertising is another good book. I would go with Al Ries on Positioning and the Origin of Brands. Ogilvy on Advertising is another good book.

]]> By: jonny goldstein http://www.crttbuzzbin.com/2008/02/05/getting-caught-on-tactics/comment-page-1/#comment-34470 jonny goldstein Wed, 06 Feb 2008 18:15:02 +0000 http://www.livingstonbuzz.com/blog/2008/02/05/getting-caught-on-tactics/#comment-34470 Geoff and friends, Any suggestions for a book that is a good introductory book for someone who want to start developing their strategic marketing communications muscles? Thanks! Geoff and friends,

Any suggestions for a book that is a good introductory book for someone who want to start developing their strategic marketing communications muscles?

Thanks!

]]> By: John Johansen http://www.crttbuzzbin.com/2008/02/05/getting-caught-on-tactics/comment-page-1/#comment-34438 John Johansen Wed, 06 Feb 2008 14:49:20 +0000 http://www.livingstonbuzz.com/blog/2008/02/05/getting-caught-on-tactics/#comment-34438 Excellent post. I agree that <a href="http://www.marketingpilgrim.com/2008/02/will-social-networking-ever-money.html" rel="nofollow">social media's role</a> in marketing will change over the next few years. And demand for specialists in this area will likely diminish. If you haven't gotten experience in other areas of marketing, you may be hurting when social media gets adopted as a mainstream tactic. Excellent post. I agree that social media’s role in marketing will change over the next few years. And demand for specialists in this area will likely diminish. If you haven’t gotten experience in other areas of marketing, you may be hurting when social media gets adopted as a mainstream tactic.

]]> By: Priya Shah http://www.crttbuzzbin.com/2008/02/05/getting-caught-on-tactics/comment-page-1/#comment-34400 Priya Shah Wed, 06 Feb 2008 10:54:50 +0000 http://www.livingstonbuzz.com/blog/2008/02/05/getting-caught-on-tactics/#comment-34400 Very well stated. I absolutely agree with you when you say the growing graph doesn't end at tactical execution :) Very well stated.

I absolutely agree with you when you say the growing graph doesn’t end at tactical execution :)

]]> By: Richard Becker http://www.crttbuzzbin.com/2008/02/05/getting-caught-on-tactics/comment-page-1/#comment-34254 Richard Becker Tue, 05 Feb 2008 23:18:02 +0000 http://www.livingstonbuzz.com/blog/2008/02/05/getting-caught-on-tactics/#comment-34254 Really great post Geoff. I differ a bit on the approach of what always comes first as it has developed in the comments, but the post itself is spot on. When I teach, I like to provide an understanding of strategic thinking behind something and then guide them toward applying it in a tactical format so they see the connection from both perspectives. But that is the luxury of teaching. In the field, sometimes there is no time to do that. When there is time though, giving a tactician the bigger picture sometimes improves tactical proficiency because it makes more sense in context. Best, Rich Really great post Geoff. I differ a bit on the approach of what always comes first as it has developed in the comments, but the post itself is spot on.

When I teach, I like to provide an understanding of strategic thinking behind something and then guide them toward applying it in a tactical format so they see the connection from both perspectives. But that is the luxury of teaching. In the field, sometimes there is no time to do that. When there is time though, giving a tactician the bigger picture sometimes improves tactical proficiency because it makes more sense in context.

Best,
Rich

]]> By: Susan http://www.crttbuzzbin.com/2008/02/05/getting-caught-on-tactics/comment-page-1/#comment-34196 Susan Tue, 05 Feb 2008 19:51:24 +0000 http://www.livingstonbuzz.com/blog/2008/02/05/getting-caught-on-tactics/#comment-34196 Hi Geoff, Agreed. It's not about forcing social media tools into a business just because they exist; it's about using them at the right moment with the right project. Hi Geoff, Agreed. It’s not about forcing social media tools into a business just because they exist; it’s about using them at the right moment with the right project.

]]> By: Geoff Livingston http://www.crttbuzzbin.com/2008/02/05/getting-caught-on-tactics/comment-page-1/#comment-34182 Geoff Livingston Tue, 05 Feb 2008 18:48:22 +0000 http://www.livingstonbuzz.com/blog/2008/02/05/getting-caught-on-tactics/#comment-34182 Mike: Absolutely. As you say tactics must "solve particular need(s) of the business, based on the strategic plan." Toby: Yes, you are right. Don't give me the intern! Andrew: Totally agree. I'd advise becoming a master tactician before approaching strategy from a holistic standpoint. I'd also recommend becoming a bit of a general practitioner. For example, I'm not going to a creative director this lifetime, but I have more than rudimentary knowledge on advertising. It's necessary to build marketing plans. Mike: Absolutely. As you say tactics must “solve particular need(s) of the business, based on the strategic plan.”

Toby: Yes, you are right. Don’t give me the intern!

Andrew: Totally agree. I’d advise becoming a master tactician before approaching strategy from a holistic standpoint.

I’d also recommend becoming a bit of a general practitioner. For example, I’m not going to a creative director this lifetime, but I have more than rudimentary knowledge on advertising. It’s necessary to build marketing plans.

]]> By: Linda Sherman http://www.crttbuzzbin.com/2008/02/05/getting-caught-on-tactics/comment-page-1/#comment-34181 Linda Sherman Tue, 05 Feb 2008 18:46:46 +0000 http://www.livingstonbuzz.com/blog/2008/02/05/getting-caught-on-tactics/#comment-34181 Great article Geoff and Toby has a good point. Great article Geoff and Toby has a good point.

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