Michael Dell was interviewed this week by Shel Israel for his SAP Global Survey on social media. The positive impact that Dell has seen since implementing a blog and social media campaign can be attributed to the idea that “Dell gets it.” A great example of how a CEO understands that losing message control can benefit a company.
Igor Beuker of ViralBlog shows us Jeep’s new campaign and states his belief that companies need a traditional PR and media agency as well as a social media agency. He thinks that brand marketers are not able to understand the importance of SEO, SEM, SMO and SMA as well as those who are specialists.
ReadWriteWeb discusses that the current state of the economy and recession may have little impact on Web 2.0 and beyond. Entrepreneurs now have a unique opportunity to get in the game, and it’s a great time for new ventures. New companies and new industries are born from a change in behavior due to recession. “This is not our bubble.”
Social media fatigue seems to be making a splash, according to Nick O’Neill who shares a great picture of a social media map. Between web and mobile access, it’s clear that anyone can stay connected, whether they want to or not. Too much to do coupled with too many ways to do it can all lead up to, well, a social media headache. If you’re still feeling a bit ovewhelmed, check out this post by Matt Heinz with tips on managing your email inbox.
Media 2.0 shares that social networking is not the danger that many parents think it is. In fact, it’s instant messaging and chatrooms that often get teens in trouble.







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