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	<title>Comments on: SNCR: Employees are the Brand with Shel Holtz</title>
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	<description>Musings and analysis on marketing, buzz and communications.</description>
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		<title>By: Leo Bottary</title>
		<link>http://www.crttbuzzbin.com/2008/04/23/sncr-employees-are-the-brand-with-shel-holtz/comment-page-1/#comment-43261</link>
		<dc:creator>Leo Bottary</dc:creator>
		<pubDate>Wed, 23 Apr 2008 19:59:34 +0000</pubDate>
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		<description>Regarding brand, let me share a quote we have hanging in our lobby area at Mullen:

Good work tells you what a product does and why you should buy it.  

Great work conveys what a brand stands for and invites you to share in its beliefs.

Blogs are an extraordinary tool for inviting people to share in your beliefs.</description>
		<content:encoded><![CDATA[<p>Regarding brand, let me share a quote we have hanging in our lobby area at Mullen:</p>
<p>Good work tells you what a product does and why you should buy it.  </p>
<p>Great work conveys what a brand stands for and invites you to share in its beliefs.</p>
<p>Blogs are an extraordinary tool for inviting people to share in your beliefs.</p>
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