When you refer to online news releases in the survey, does that mean social media releases or any release that is sent through an online channel, as opposed to a fax? I can’t imagine many pr pros are still using a fax to transmit news releases.

As the pr and comms manager for coldwell banker residential real estate (floridamoves.com), I distribute to major markets from Orlando and all points south along the coasts. I e-mail to media lists culled from (you guessed it) old green Bacon’s media directories via MS Outlook. Sometimes I include links, photos and embedded video, but mostly straight text with a photo attachment. My targets are almost exclusively traditional media points, but I am always looking for new, relevant media points.

I am curious to know whether or not the survey looked at the distribution channels used (e.g., marketwatch, pr newswire, point to point, personal distribution lists or simply via RSS feeds back to their company sites)?

Also, I would like to know if there is any survey data regarding how the journalists felt about the social media release?

From the Beach Chair,

Matt Gentile – 300 Days of Sunshine
FloridaMoves.com