Comments on: Become August http://www.crttbuzzbin.com/2008/08/01/become-august/ Musings and analysis on marketing, buzz and communications. Fri, 10 Feb 2012 22:07:22 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Jeremy http://www.crttbuzzbin.com/2008/08/01/become-august/comment-page-1/#comment-55945 Jeremy Fri, 01 Aug 2008 14:50:07 +0000 http://www.livingstonbuzz.com/?p=1845#comment-55945 I took Latin in high school, so loved the etymology. Great point. When others are slow, it's time to be digging down, prepping for winter. Good marketing is thinking 3-6 months in advance. It's that old grasshopper/ant story, right? Invest in August and reap in Jan/Feb, when everyone else is cold and asking, where's our business? No one remembers the August slowdown then. and thanks for the link to candles-delight I took Latin in high school, so loved the etymology.

Great point. When others are slow, it’s time to be digging down, prepping for winter.

Good marketing is thinking 3-6 months in advance. It’s that old grasshopper/ant story, right?

Invest in August and reap in Jan/Feb, when everyone else is cold and asking, where’s our business? No one remembers the August slowdown then.

and thanks for the link to candles-delight

]]> By: Meryl Steinberg http://www.crttbuzzbin.com/2008/08/01/become-august/comment-page-1/#comment-55943 Meryl Steinberg Fri, 01 Aug 2008 14:10:05 +0000 http://www.livingstonbuzz.com/?p=1845#comment-55943 Enjoyed the august August reflection. Claude Debussy is quoted as saying that " Music is the space between the notes”. I'd like to expand that to "Life is the space between the notes". Neither music nor our lives *sing" w/o it. (twitter Meryl333) Enjoyed the august August reflection. Claude Debussy is quoted as saying that ” Music is the space between the notes”. I’d like to expand that to “Life is the space between the notes”. Neither music nor our lives *sing” w/o it. (twitter Meryl333)

]]> By: Leslie Bradshaw http://www.crttbuzzbin.com/2008/08/01/become-august/comment-page-1/#comment-55941 Leslie Bradshaw Fri, 01 Aug 2008 13:51:49 +0000 http://www.livingstonbuzz.com/?p=1845#comment-55941 I will second that on the word-root-front... just ask my friends, I am a Latin nut :) Major props Geoff for busting out the root of Augustus, -i (m). There is also a female version of the word, Augusta, -ae (f), meaning "female relative of the Roman emperor , or town named after him." Lastly, the adverbial form is actually auguste, which translates roughly to "reverently." I could keep going, but on another note... As for those of us in the political arena, things are just starting to heat up with the conventions and elections on the horizon... I am very interested to see how this impacts overall (1) online traffic [people coming online for the first time, non-power-user types], (2) overall blogger activity and (3) specific activity from non-political bloggers. While things normally slow down, I am wondering if political participation and curiosity in fact helps push some -- if not all -- of us over this hump. I know I will be kicking it up a notch on Twitter and a little on the blog front. I am excited to see others do the same -- hopefully a new twist on civic participation. Also, many of my friends and colleagues are credentialed bloggers at both conventions, which means they will be extra active as well. I will second that on the word-root-front… just ask my friends, I am a Latin nut :) Major props Geoff for busting out the root of Augustus, -i (m). There is also a female version of the word, Augusta, -ae (f), meaning “female relative of the Roman emperor , or town named after him.” Lastly, the adverbial form is actually auguste, which translates roughly to “reverently.”

I could keep going, but on another note…

As for those of us in the political arena, things are just starting to heat up with the conventions and elections on the horizon… I am very interested to see how this impacts overall (1) online traffic [people coming online for the first time, non-power-user types], (2) overall blogger activity and (3) specific activity from non-political bloggers. While things normally slow down, I am wondering if political participation and curiosity in fact helps push some — if not all — of us over this hump. I know I will be kicking it up a notch on Twitter and a little on the blog front. I am excited to see others do the same — hopefully a new twist on civic participation. Also, many of my friends and colleagues are credentialed bloggers at both conventions, which means they will be extra active as well.

]]> By: Geoff Livingston http://www.crttbuzzbin.com/2008/08/01/become-august/comment-page-1/#comment-55940 Geoff Livingston Fri, 01 Aug 2008 13:37:19 +0000 http://www.livingstonbuzz.com/?p=1845#comment-55940 Absolutely, Valeria. Slow periods do not mean loaf periods for the driven or winners, they are times to reflect and retool! Absolutely, Valeria. Slow periods do not mean loaf periods for the driven or winners, they are times to reflect and retool!

]]> By: Valeria Maltoni http://www.crttbuzzbin.com/2008/08/01/become-august/comment-page-1/#comment-55929 Valeria Maltoni Fri, 01 Aug 2008 10:36:55 +0000 http://www.livingstonbuzz.com/?p=1845#comment-55929 Word roots are fascinating. One other thought to consider is that when things slow down, it is easier to see the bigger picture for yourself. Are you aligning with where you'd like to go next? What kind of ideas and activities can you try in this relatively quiet moment? Many businesses have lost the ability to improvise and try new things. Benchmarking has almost paralyzed others. How can you break through the pack in a way that is meaningful to your customers and true to your brand? Word roots are fascinating. One other thought to consider is that when things slow down, it is easier to see the bigger picture for yourself. Are you aligning with where you’d like to go next? What kind of ideas and activities can you try in this relatively quiet moment? Many businesses have lost the ability to improvise and try new things. Benchmarking has almost paralyzed others. How can you break through the pack in a way that is meaningful to your customers and true to your brand?

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