Comments on: The Value of Events http://www.crttbuzzbin.com/2008/09/05/the-value-of-events/ Musings and analysis on marketing, buzz and communications. Fri, 10 Feb 2012 22:07:22 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Nicholas Tolson http://www.crttbuzzbin.com/2008/09/05/the-value-of-events/comment-page-1/#comment-60459 Nicholas Tolson Fri, 05 Sep 2008 23:59:14 +0000 http://www.livingstonbuzz.com/?p=1954#comment-60459 I love the irony inherent in this line: "Lastly, the educational content can be very good at conferences." And the fact that it's the only mention of the organized content at conferences. Indeed, as soon as you realize that much of the best things at conferences are outside of the actual sessions, you start to realize the true value of conferences. I love the irony inherent in this line: “Lastly, the educational content can be very good at conferences.” And the fact that it’s the only mention of the organized content at conferences.

Indeed, as soon as you realize that much of the best things at conferences are outside of the actual sessions, you start to realize the true value of conferences.

]]> By: Simon Ford http://www.crttbuzzbin.com/2008/09/05/the-value-of-events/comment-page-1/#comment-60433 Simon Ford Fri, 05 Sep 2008 21:55:37 +0000 http://www.livingstonbuzz.com/?p=1954#comment-60433 Geoff, I agree with you on how events lead to substantive relationships. Well designed events add more meaning to our other-wise distant online interactions, making things more real and personal. Just in case you're interested, we're in the process of launching a web 2.0 social media website, networking and ticketing platform where event planners, organizers & promoters manage & promote events - they invite fans to join their network as attendees, customers or guests. You can view our promoter's tour here; http://www.eventslisted.com/tours/super-promoter/1.php Keep in touch! Simon Ford - Events Listed www.eventslisted.com/eventline/socialmediastrategies Geoff,

I agree with you on how events lead to substantive relationships. Well designed events add more meaning to our other-wise distant online interactions, making things more real and personal.

Just in case you’re interested, we’re in the process of launching a web 2.0 social media website, networking and ticketing platform where event planners, organizers & promoters manage & promote events – they invite fans to join their network as attendees, customers or guests. You can view our promoter’s tour here;

http://www.eventslisted.com/tours/super-promoter/1.php

Keep in touch!

Simon Ford – Events Listed
http://www.eventslisted.com/eventline/socialmediastrategies

]]> By: Geoff Livingston http://www.crttbuzzbin.com/2008/09/05/the-value-of-events/comment-page-1/#comment-60390 Geoff Livingston Fri, 05 Sep 2008 17:35:38 +0000 http://www.livingstonbuzz.com/?p=1954#comment-60390 Mike: Yeah, I can see that. I tell folks, you have to understand the medium (tools, two-way), but also how to communicate. Without formal PR and advertising training, I'd be lost in the dark as to how to use the tools. Mark: Social implies sociology, and I see the study of culture and people's interactions as a community as paramount. My masters work at Georgetown's CCT program revolved around cultural adoption and behavior patterns (cct.georgeotwn.edu). Mike: Yeah, I can see that. I tell folks, you have to understand the medium (tools, two-way), but also how to communicate. Without formal PR and advertising training, I’d be lost in the dark as to how to use the tools.

Mark: Social implies sociology, and I see the study of culture and people’s interactions as a community as paramount. My masters work at Georgetown’s CCT program revolved around cultural adoption and behavior patterns (cct.georgeotwn.edu).

]]> By: Mark Drapeau http://www.crttbuzzbin.com/2008/09/05/the-value-of-events/comment-page-1/#comment-60388 Mark Drapeau Fri, 05 Sep 2008 17:24:00 +0000 http://www.livingstonbuzz.com/?p=1954#comment-60388 Mike - I worked as an animal behavior scientist for years, and that is what made me intellectually curious about technology enabling human social networks in the first place. I have been a little shocked to not come across more credentialed experts in sociology, psychology, animal behavior, neuroscience, and so forth as I meet more and more people in public relations, advertising, and marketing. At the end of the day, it's just a big animal behavior problem. Mike – I worked as an animal behavior scientist for years, and that is what made me intellectually curious about technology enabling human social networks in the first place. I have been a little shocked to not come across more credentialed experts in sociology, psychology, animal behavior, neuroscience, and so forth as I meet more and more people in public relations, advertising, and marketing. At the end of the day, it’s just a big animal behavior problem.

]]> By: mike ashworth http://www.crttbuzzbin.com/2008/09/05/the-value-of-events/comment-page-1/#comment-60385 mike ashworth Fri, 05 Sep 2008 17:13:29 +0000 http://www.livingstonbuzz.com/?p=1954#comment-60385 I think the challenge is that many marketers appear to be led by the tools (all these new fangled social media spaces etc) so that they can still broadcast to people, even though many of us realised a long time ago that this stopped working. Rather than hammering each new tool to death and bombarding people they ought to start thinking about people, communities, relationships, what do people desire from their lives, their values, needs, wants etc. If they can’t grasp this sort of stuff they shouldn't claim to be in Marketing. As you point out their is a trend towards green / environment Marketing, and this is a positive thing however we also need to ensure it takes account of people's other values as well. I am now of the opinion that there is a lot to be learnt from Sociology, Psychology, Behavioural Science, the study of communities, behaviours in crowds, groups etc. that will also shape the stuff that happens online. Personally speaking I'd rather read a magazine about Psychology than the latest Marketing magazine on the shelves at my local newsagent. Mike Ashworth Marketing Coach and Consultant Be Remarkable Brighton and Hove, Sussex, UK I think the challenge is that many marketers appear to be led by the tools (all these new fangled social media spaces etc) so that they can still broadcast to people, even though many of us realised a long time ago that this stopped working.

Rather than hammering each new tool to death and bombarding people they ought to start thinking about people, communities, relationships, what do people desire from their lives, their values, needs, wants etc. If they can’t grasp this sort of stuff they shouldn’t claim to be in Marketing.

As you point out their is a trend towards green / environment Marketing, and this is a positive thing however we also need to ensure it takes account of people’s other values as well.

I am now of the opinion that there is a lot to be learnt from Sociology, Psychology, Behavioural Science, the study of communities, behaviours in crowds, groups etc. that will also shape the stuff that happens online.

Personally speaking I’d rather read a magazine about Psychology than the latest Marketing magazine on the shelves at my local newsagent.

Mike Ashworth
Marketing Coach and Consultant
Be Remarkable
Brighton and Hove, Sussex, UK

]]> By: Geoff Livingston http://www.crttbuzzbin.com/2008/09/05/the-value-of-events/comment-page-1/#comment-60375 Geoff Livingston Fri, 05 Sep 2008 16:36:32 +0000 http://www.livingstonbuzz.com/?p=1954#comment-60375 Thanks Mark and Lauren. Our relationships are great examples of this second point at play. Mike, man, wow. So true. I actually had a friend who wanted to enter the SM space because it was hot and advised him not to... Because he wants to have a successful new business, I think pioneering is over in social media, and that it's time to enter e new space. In this case, I suggested green/enviro marketing. Thanks Mark and Lauren. Our relationships are great examples of this second point at play.

Mike, man, wow. So true. I actually had a friend who wanted to enter the SM space because it was hot and advised him not to… Because he wants to have a successful new business, I think pioneering is over in social media, and that it’s time to enter e new space. In this case, I suggested green/enviro marketing.

]]> By: mike ashworth http://www.crttbuzzbin.com/2008/09/05/the-value-of-events/comment-page-1/#comment-60348 mike ashworth Fri, 05 Sep 2008 12:57:09 +0000 http://www.livingstonbuzz.com/?p=1954#comment-60348 Hi Geoff, Your last paragraph is so true, "There’s always something to learn, and those who can’t see that, well, that’s too bad. You cannot underestimate the value of remaining teachable." I am often amazed at the number of people I come across who claim to work in Marketing, New Media, Social Media etc. who appear to have given up learning the day they left school, college, university. Real learnings that is, not just jumping on the latest bandwagon and riding it to death and fleecing small businesses. Quite sad really. your words should be a kick up the rear for all of them... Mike Ashworth Marketing Coach and Consultant Brighton and Hove, Sussex, UK Hi Geoff,

Your last paragraph is so true,

“There’s always something to learn, and those who can’t see that, well, that’s too bad. You cannot underestimate the value of remaining teachable.”

I am often amazed at the number of people I come across who claim to work in Marketing, New Media, Social Media etc. who appear to have given up learning the day they left school, college, university. Real learnings that is, not just jumping on the latest bandwagon and riding it to death and fleecing small businesses. Quite sad really. your words should be a kick up the rear for all of them…

Mike Ashworth
Marketing Coach and Consultant
Brighton and Hove, Sussex, UK

]]> By: Lauren Vargas http://www.crttbuzzbin.com/2008/09/05/the-value-of-events/comment-page-1/#comment-60347 Lauren Vargas Fri, 05 Sep 2008 12:39:07 +0000 http://www.livingstonbuzz.com/?p=1954#comment-60347 I enjoy speaking at events outside of the echo chamber. For example, a couple of weeks ago I spoke at the Boys and Girls Club of America Southwest Leadership Conference and walked away with great leads. However, the most valuable take-away was the food-for-thought generated by session discussion. Just like teaching, I find I learn so much when I give back to the community. It has always paid off! BTW...I will see you at BWE! I will be attending the Milbloggers Conference Panel. I enjoy speaking at events outside of the echo chamber. For example, a couple of weeks ago I spoke at the Boys and Girls Club of America Southwest Leadership Conference and walked away with great leads. However, the most valuable take-away was the food-for-thought generated by session discussion. Just like teaching, I find I learn so much when I give back to the community. It has always paid off!

BTW…I will see you at BWE! I will be attending the Milbloggers Conference Panel.

]]> By: Mark Drapeau http://www.crttbuzzbin.com/2008/09/05/the-value-of-events/comment-page-1/#comment-60346 Mark Drapeau Fri, 05 Sep 2008 12:27:04 +0000 http://www.livingstonbuzz.com/?p=1954#comment-60346 Geoff - I met you at an event in Chicago, even though we both live in the Washington DC area. I had never heard of you until someone gave me a free copy of your book. We had a great time and continued our professional relationship back home. I can tell the same story for any number of other people I have met at great Web 2.0 events in the last six months. Agree wholeheartedly. Mark P.S. See you at the conference on Monday! Geoff – I met you at an event in Chicago, even though we both live in the Washington DC area. I had never heard of you until someone gave me a free copy of your book. We had a great time and continued our professional relationship back home. I can tell the same story for any number of other people I have met at great Web 2.0 events in the last six months. Agree wholeheartedly. Mark P.S. See you at the conference on Monday!

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