Comments on: Consumers Talk, Companies Listen http://www.crttbuzzbin.com/2008/09/17/consumers-talk-companies-listen/ Musings and analysis on marketing, buzz and communications. Fri, 10 Feb 2012 22:07:22 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: joel rubinson http://www.crttbuzzbin.com/2008/09/17/consumers-talk-companies-listen/comment-page-1/#comment-63308 joel rubinson Thu, 25 Sep 2008 19:33:34 +0000 http://www.livingstonbuzz.com/2008/09/17/consumers-talk-companies-listen/#comment-63308 As Chief Research Officer at the ARF, I organized the event and article that is being referred to hear. it is extremely gratifying for me to hear the industry's energized response to new ways of gaining consumer insights via naturally occurring conversations and behaviors. Our next step in the journey is an event on Oct 29th in NY entitled, "Transforming research. ARe you listening?" please go to www.thearf.org/assets/forum to learn more about this event and sign up if you're interested. As Chief Research Officer at the ARF, I organized the event and article that is being referred to hear. it is extremely gratifying for me to hear the industry’s energized response to new ways of gaining consumer insights via naturally occurring conversations and behaviors. Our next step in the journey is an event on Oct 29th in NY entitled, “Transforming research. ARe you listening?” please go to http://www.thearf.org/assets/forum to learn more about this event and sign up if you’re interested.

]]> By: G Web http://www.crttbuzzbin.com/2008/09/17/consumers-talk-companies-listen/comment-page-1/#comment-62885 G Web Mon, 22 Sep 2008 22:18:42 +0000 http://www.livingstonbuzz.com/2008/09/17/consumers-talk-companies-listen/#comment-62885 This post excites me, for so long companies have sold products and services based on what companies "thought" clients want. With the technology available companies can now connect, its awesome. This post excites me, for so long companies have sold products and services based on what companies “thought” clients want. With the technology available companies can now connect, its awesome.

]]> By: Advertising Age Digest - Consumer Surveys | AgencyCritique http://www.crttbuzzbin.com/2008/09/17/consumers-talk-companies-listen/comment-page-1/#comment-62445 Advertising Age Digest - Consumer Surveys | AgencyCritique Fri, 19 Sep 2008 14:43:46 +0000 http://www.livingstonbuzz.com/2008/09/17/consumers-talk-companies-listen/#comment-62445 [...] new methods of conducting brand research and consumer satisfaction surveys. Greg Livingston also posted thoughts about this article on The Buzz Bin. Share: These icons link to social bookmarking sites where [...] [...] new methods of conducting brand research and consumer satisfaction surveys. Greg Livingston also posted thoughts about this article on The Buzz Bin. Share: These icons link to social bookmarking sites where [...]

]]> By: Maxine Teller http://www.crttbuzzbin.com/2008/09/17/consumers-talk-companies-listen/comment-page-1/#comment-62166 Maxine Teller Wed, 17 Sep 2008 18:57:46 +0000 http://www.livingstonbuzz.com/2008/09/17/consumers-talk-companies-listen/#comment-62166 Real time monitoring and measuring of the blogosphere and/or social media space is equivalent to a heartrate monitor -- it continually takes the pulse of our living, breathing collective intelligence. Easier said than done at this point due to the closed nature of many valuable and big networks like Facebook and LinkedIn. I, too, have wondered recently exactly what you raise: are bloggers and Twitters representative of general opinion or are they thought leaders with opinions on steroids? Thanks for writing about this! Real time monitoring and measuring of the blogosphere and/or social media space is equivalent to a heartrate monitor — it continually takes the pulse of our living, breathing collective intelligence. Easier said than done at this point due to the closed nature of many valuable and big networks like Facebook and LinkedIn.
I, too, have wondered recently exactly what you raise: are bloggers and Twitters representative of general opinion or are they thought leaders with opinions on steroids?
Thanks for writing about this!

]]> By: K Street Cafe » Blog Archive » Daily Specials http://www.crttbuzzbin.com/2008/09/17/consumers-talk-companies-listen/comment-page-1/#comment-62163 K Street Cafe » Blog Archive » Daily Specials Wed, 17 Sep 2008 18:37:36 +0000 http://www.livingstonbuzz.com/2008/09/17/consumers-talk-companies-listen/#comment-62163 [...] Consumers Talk, Companies Listen (The Buzz Bin) Companies and organizations may now be moving away from traditional forms of consumer response, such as phone surveys, toward social media platforms.  Larissa Fair examines how customers will respond more favorably to these new forms of outreach. [...] [...] Consumers Talk, Companies Listen (The Buzz Bin) Companies and organizations may now be moving away from traditional forms of consumer response, such as phone surveys, toward social media platforms.  Larissa Fair examines how customers will respond more favorably to these new forms of outreach. [...]

]]> By: Martin Edic http://www.crttbuzzbin.com/2008/09/17/consumers-talk-companies-listen/comment-page-1/#comment-62155 Martin Edic Wed, 17 Sep 2008 17:48:23 +0000 http://www.livingstonbuzz.com/2008/09/17/consumers-talk-companies-listen/#comment-62155 You're describing the difference between conventional directed market research based on questions and observational research based on observing real behavior. Monitoring social media (which is what we do) can be compared to mystery shopping on a much greater and more internal scale- you see right into the thoughts and reactions of consumers who are not aware of your presence. As a result your research doesn't affect their response, offering a more potentially honest view of behavior. This is a primary reason why we're so excited about our business. You’re describing the difference between conventional directed market research based on questions and observational research based on observing real behavior. Monitoring social media (which is what we do) can be compared to mystery shopping on a much greater and more internal scale- you see right into the thoughts and reactions of consumers who are not aware of your presence. As a result your research doesn’t affect their response, offering a more potentially honest view of behavior.
This is a primary reason why we’re so excited about our business.

]]> By: Craig http://www.crttbuzzbin.com/2008/09/17/consumers-talk-companies-listen/comment-page-1/#comment-62154 Craig Wed, 17 Sep 2008 17:40:37 +0000 http://www.livingstonbuzz.com/2008/09/17/consumers-talk-companies-listen/#comment-62154 That's a great way for companies to offer better customer service. A lot companies are even offering live chat services to help out with any questions a consumer may have. The traditional methods will never completely be gone, but I agree that they will be slowing down. Craig www.budgetpulse.com That’s a great way for companies to offer better customer service. A lot companies are even offering live chat services to help out with any questions a consumer may have. The traditional methods will never completely be gone, but I agree that they will be slowing down.

Craig
http://www.budgetpulse.com

]]> By: Becky http://www.crttbuzzbin.com/2008/09/17/consumers-talk-companies-listen/comment-page-1/#comment-62127 Becky Wed, 17 Sep 2008 14:26:04 +0000 http://www.livingstonbuzz.com/2008/09/17/consumers-talk-companies-listen/#comment-62127 Hello, I agree with you. Although I don't think phone or web based survey will become obsolete, I do think that monitoring social media will grow rapidly in the next few years. I work for a company that provides CRM and have recently started to offer that service. We have many inquiries and interest in the product. Companys like the availability to react and respond to anything written about them! Great blog! Becky Ann Michaels & Associates Hello,

I agree with you. Although I don’t think phone or web based survey will become obsolete, I do think that monitoring social media will grow rapidly in the next few years. I work for a company that provides CRM and have recently started to offer that service. We have many inquiries and interest in the product. Companys like the availability to react and respond to anything written about them!

Great blog!
Becky
Ann Michaels & Associates

]]>