This weekend at BlogWorld Expo, on behalf of Network Solutions I got to interview many leading bloggers (Diva Marketing Blog Author Toby Bloomberg pictured above). One common characteristic that all of these voices had was passion. Passion to write about their subject matter. Heart and soul makes their fingers twitch with metaphorical fire on the keyboard every week and month over the years.
(Co-founder of Alltop and How to Change the World Blogger Guy Kawasaki)
We talk about social media being a game of conversational approach and tones, authenticity, frequency and personality. But even with those attributes, you cannot replace that fire that all of these great bloggers seem to possess.
That fire sits in their eyes as they talk about their subject matter. They care. And that passion powers them through slumps, writer’s block, business failure, life’s daily occurrences (large and small), and even hurricanes.
Perhaps that’s the real key to success, the raw resource that drives success, and creates a willingness to hone their craft to near-perfection. Because when all else fails that internal passion will carry the blogger back to the keyboard one more time. For the ace blogger, there is no other choice.
Problogger Darren Rowse flew in from Australia.