Comments on: Showing Personality is Great, But Sharing Too Much Information Isn’t

By: Demographics and social media | emandtee

Demographics and social media | emandtee — Wed, 29 Oct 2008 04:22:37 +0000

[...] asserts: I just wonder if most companies will ever get it, that organizational social media really is about [...]

By: Mojtaba - FriendFeed

Mojtaba - FriendFeed — Sat, 25 Oct 2008 17:01:52 +0000

[...] 16 at 12:46 pm – Link bookmarked a page on Diigo Showing Personality is Great, But Sharing Too Much Information Isn’t » The Buzz Bin October 16 at 11:40 am – Link bookmarked a page on Furl Research Evaluation for Computer [...]

By: Social Media Myths and Reality » The Buzz Bin

Social Media Myths and Reality » The Buzz Bin — Thu, 16 Oct 2008 16:06:59 +0000

[...] brand and persona part of your business plan, a necessary part. As Andrea mentioned yesterday, a web presence is a must for any business. It’s time to stop thinking about whether or not to go online. Instead, [...]

By: Andrea Weckerle

Andrea Weckerle — Thu, 16 Oct 2008 15:10:26 +0000

Rich: Good point. I think we are still in a period of experimentation where people are trying to define acceptable parameters. I say we should err on the side of caution.

Mark: That would definitely be playing it very safe.

Mary: Yes, I agree that one’s personal persona and professional side can coincide happily online.

By: Mary Fletcher Jones

Mary Fletcher Jones — Thu, 16 Oct 2008 01:30:22 +0000

Well, Andrea, I think you have a point. And to answer your question, I think it’s fine to let your personality show through on your website, Flickr photos, blog, video, etc. because it engenders trust when you show you are a real person/your employees are real people and not a faceless corporation. But if you are business person, what you say has to be informative and relevant to your audience. And useful, right? And then you can worry about entertainment value. I try to think: Why should they care about this? What’s in it for them? How is this related to my core business? That’s my internal editing tool…and why I don’t have a (lot) of quirky apps on my Facebook page. My 2 cents :)

By: Mark Dykeman

Mark Dykeman — Thu, 16 Oct 2008 00:33:30 +0000

Don’t do or say anything online that you wouldn’t do or say stone cold sober in real life in front of a six year old and a ninety year old at the same time.

By: Rich Becker

Rich Becker — Wed, 15 Oct 2008 21:50:45 +0000

Andrea,

Very well advised. We just had one of our clients send us a link to a former client’s blog, citing a post that revealed in great detail current personal struggles, including a divorce.

While I imagine it was meant to be inspiring to her, but it didn’t read that way at all. Sometimes it’s okay, but there always has to be a underlying reason, I think, to share more than readers really need to know. Good stuff.

Best,
Rich

By: Andrea Weckerle

Andrea Weckerle — Wed, 15 Oct 2008 20:03:06 +0000

Craig: Good point and very true (”you can only fake a different personality for so long”).

Justin: Fun stuff!

By: Justin Thorp

Justin Thorp — Wed, 15 Oct 2008 18:06:26 +0000

Andrea, a big part of my job at Clearspring is being a face of the company. So I do a lot of communicating about who we are as a company and showing that personality. I do this a lot through our blog. We had a company picnic where our CEO attempted to use a paraglider.
http://www.clearspring.com/blog/2008/08/12/clearspring-ceo-hooman-radfar-attempts-to-take-flight/

By: Craig

Craig — Wed, 15 Oct 2008 17:02:42 +0000

If you are funny, say something witty and make a joke. If creative, paint a picture with words. Bottom line is to be yourself and is usually the advice everyone has. Because in the end, you can only fake a different personality for so long till it blows up in your face or just gets annoying to keep it up.

Craig
http://www.budgetpulse.com