Comments on: Red. Hot. Twitter. http://www.crttbuzzbin.com/2008/11/17/red-hot-twitter/ Musings and analysis on marketing, buzz and communications. Fri, 10 Feb 2012 22:07:22 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Jessica http://www.crttbuzzbin.com/2008/11/17/red-hot-twitter/comment-page-1/#comment-71372 Jessica Tue, 25 Nov 2008 22:02:25 +0000 http://www.livingstonbuzz.com/?p=2171#comment-71372 I was watching CNN while cleaning today, and noticed that CNN is using a lot of social media comments during their programming now. Pretty cool. I was watching CNN while cleaning today, and noticed that CNN is using a lot of social media comments during their programming now. Pretty cool.

]]> By: Craig http://www.crttbuzzbin.com/2008/11/17/red-hot-twitter/comment-page-1/#comment-70042 Craig Mon, 17 Nov 2008 16:18:07 +0000 http://www.livingstonbuzz.com/?p=2171#comment-70042 It seems that Twitter is slowly becoming closer to reaching the mainstream market. It already is being used with a lot of case studies, positive (Zappos) and negative (Motrin). They are generating more users and buzz all the time but think the microblog can go as far as its potential revenue model will take it. Without a successful one, I don't think it'll hit the maximum mainstream stage. Craig www.budgetpulse.com It seems that Twitter is slowly becoming closer to reaching the mainstream market. It already is being used with a lot of case studies, positive (Zappos) and negative (Motrin). They are generating more users and buzz all the time but think the microblog can go as far as its potential revenue model will take it. Without a successful one, I don’t think it’ll hit the maximum mainstream stage.

Craig
http://www.budgetpulse.com

]]> By: Frank Martin http://www.crttbuzzbin.com/2008/11/17/red-hot-twitter/comment-page-1/#comment-70022 Frank Martin Mon, 17 Nov 2008 15:02:12 +0000 http://www.livingstonbuzz.com/?p=2171#comment-70022 Interestingly, more than a few Twitterati have suggested the Motrin debacle could have been averted not by focus groups, but by setting up a page and asking Twitter to "crowd source" a reaction to the page. Honestly, I'm not sure about that, but it is fascinating to see minds whirling about how Twitter could be integrated into a pre-advertising research methodology. And to Amber's good point, if they aren't checking beforehand, there is no excuse for NOT monitoring Twitter full time for buzz... Interestingly, more than a few Twitterati have suggested the Motrin debacle could have been averted not by focus groups, but by setting up a page and asking Twitter to “crowd source” a reaction to the page. Honestly, I’m not sure about that, but it is fascinating to see minds whirling about how Twitter could be integrated into a pre-advertising research methodology.

And to Amber’s good point, if they aren’t checking beforehand, there is no excuse for NOT monitoring Twitter full time for buzz…

]]> By: Amber Naslund http://www.crttbuzzbin.com/2008/11/17/red-hot-twitter/comment-page-1/#comment-70008 Amber Naslund Mon, 17 Nov 2008 13:51:28 +0000 http://www.livingstonbuzz.com/?p=2171#comment-70008 Hey Geoff, It hit me that Twitter wasn't our little, niche geeky thing when the anchors on CNN were yammering on constantly about their Twitter accounts, and closing segments by asking people to follow them there. And yesterday's Motrin debacle ought to be a bucket of cold water in the face to a number of companies. If you're not ON Twitter, you sure as heck better be listening to it. Amber Hey Geoff,

It hit me that Twitter wasn’t our little, niche geeky thing when the anchors on CNN were yammering on constantly about their Twitter accounts, and closing segments by asking people to follow them there.

And yesterday’s Motrin debacle ought to be a bucket of cold water in the face to a number of companies. If you’re not ON Twitter, you sure as heck better be listening to it.

Amber

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