Comments on: Ducati Streetfighter: The Social Media Campaign That Never Was

By: Ducati Street Fighter

Ducati Street Fighter — Thu, 17 Sep 2009 00:54:07 +0000

I imagine that the ducati street fighter will spreak through social media virally with the you tube videos alone.

By: Chris

Chris — Thu, 12 Mar 2009 23:49:50 +0000

that is the streetfighter, and not a monster.

Ducati has a passionate user base, like Apple. It doesn’t really need social media marketing as general WOM gets the job done.

By: Ducati Streetfighter - the graze list

Ducati Streetfighter - the graze list — Sun, 15 Feb 2009 17:02:40 +0000

[...] List of grazes spread on this page Showing 1-1 out of 1 grazes Show: All types Sort by: Date | Popularity [...]

By: Brent Billock

Brent Billock — Wed, 07 Jan 2009 22:16:11 +0000

Ugh. I stand corrected. They did introduce the super souped-up Monster under a new name. Why they would undercut the well established “Monster” brand is yet another possible misstep from a marketing perspective.

By: Brent Billock

Brent Billock — Wed, 07 Jan 2009 03:21:57 +0000

This is an accurate assessment of exactly what’s wrong with most companies’ Social Media efforts. I wonder whether the effort was handled freely by Ducati USA, or whether the parent company in Italy is the out-of-touch culprit.

Ducati USA does a nice job of engaging local rider clubs in the real world through events, and they host a broad list of forums for Ducati owners, but they are clearly a bit behind the times when it comes to more modern social tools. Their Facebook page does almost nothing to invite interaction, but serves merely as a placeholder for a long list of photos and videos.

By the way, the motorcycle pictured is a Ducati Monster (or Mostro). Any sportbike without racing plastic is often referred to by the automotive press as a streetfighter, but that’s only a descriptor and not the name of the model. The original Monster is credited with creating the category, though.

By: Frank Martin

Frank Martin — Wed, 19 Nov 2008 00:34:58 +0000

Durn! I was so disappointed with that video! What a missed opportunity. Why the hell haven’t they hired you to help them with a campaign?

It’s missing passion. With a product like the Streetfighter, a campaign without passion is almost marketing malpractice!

By: Rob McMurtrie

Rob McMurtrie — Tue, 18 Nov 2008 18:58:27 +0000

How about inviting key bloggers and Twitters to the event? So they can provide first-hand reaction to the rest of the community?

By: Philipp Sauber

Philipp Sauber — Tue, 18 Nov 2008 17:18:21 +0000

I absolutely agree. And that’s exactly the problem most marketers and advertisers face these days. They simply can’t handle a social media campaign. As soon as the first A in AIDA (attention) isn’t as easy to cover anymore, they don’t know how to promote such a campaign. But that’s our advantage and a big chance!
Thanks for the example.