Comments on: Brandjacking http://www.crttbuzzbin.com/2009/01/07/brandjacking/ Musings and analysis on marketing, buzz and communications. Tue, 07 Feb 2012 13:55:46 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Brandjacked by Seesmic » The Buzz Bin http://www.crttbuzzbin.com/2009/01/07/brandjacking/comment-page-1/#comment-95161 Brandjacked by Seesmic » The Buzz Bin Thu, 16 Apr 2009 15:20:24 +0000 http://www.livingstonbuzz.com/?p=2284#comment-95161 [...] video made me laugh and reminded me of a post I wrote on brandjacking. Brandjacking is when people/entties lift brands and affiliate with them using social media very [...] [...] video made me laugh and reminded me of a post I wrote on brandjacking. Brandjacking is when people/entties lift brands and affiliate with them using social media very [...]

]]> By: Response Generators Inc » Blog Archive » What I Learned Today http://www.crttbuzzbin.com/2009/01/07/brandjacking/comment-page-1/#comment-76560 Response Generators Inc » Blog Archive » What I Learned Today Thu, 08 Jan 2009 16:05:54 +0000 http://www.livingstonbuzz.com/?p=2284#comment-76560 [...] http://www.livingstonbuzz.com/2009/01/07/brandjacking [...] [...] http://www.livingstonbuzz.com/2009/01/07/brandjacking [...]

]]> By: David Alston http://www.crttbuzzbin.com/2009/01/07/brandjacking/comment-page-1/#comment-76477 David Alston Wed, 07 Jan 2009 18:42:26 +0000 http://www.livingstonbuzz.com/?p=2284#comment-76477 Thanks for the additional compliments Geoff. Your point on backing it up with substance definitely is key - and works well as a general marketing/expectation setting principle too. Just think of the movies you've seen in the past year where the trailer got you to attend only to reveal that the trailer covered the best parts of the movie and you just wasted $10. I think any time you can create an opportunity to organically accelerate the engagement and building of relationships can be a great investment. Participating in a brand's community in social media is just that type of opportunity. Here's to hoping 2009 becomes the year that many more brands discover this. Thanks for the additional compliments Geoff. Your point on backing it up with substance definitely is key – and works well as a general marketing/expectation setting principle too. Just think of the movies you’ve seen in the past year where the trailer got you to attend only to reveal that the trailer covered the best parts of the movie and you just wasted $10. I think any time you can create an opportunity to organically accelerate the engagement and building of relationships can be a great investment. Participating in a brand’s community in social media is just that type of opportunity. Here’s to hoping 2009 becomes the year that many more brands discover this.

]]> By: Geoff Livingston http://www.crttbuzzbin.com/2009/01/07/brandjacking/comment-page-1/#comment-76449 Geoff Livingston Wed, 07 Jan 2009 13:02:15 +0000 http://www.livingstonbuzz.com/?p=2284#comment-76449 Thanks, David. I would add that my analysis of Radian6's work is somewhat incomplete here in that you have an outstanding product (full discosure: I use Rqadian6) and great content so your effort worked. I think with the NetSol video conference we had good content so it worked. Point being with substance behind you, brand affiliation can hasten word of mouth. Thanks, David. I would add that my analysis of Radian6’s work is somewhat incomplete here in that you have an outstanding product (full discosure: I use Rqadian6) and great content so your effort worked. I think with the NetSol video conference we had good content so it worked. Point being with substance behind you, brand affiliation can hasten word of mouth.

]]> By: David Alston http://www.crttbuzzbin.com/2009/01/07/brandjacking/comment-page-1/#comment-76447 David Alston Wed, 07 Jan 2009 12:55:25 +0000 http://www.livingstonbuzz.com/?p=2284#comment-76447 Hey there Geoff, thanks for the affiliation strategy kudos on the Twebinar program. You also deserve props for the work you did with Network Solutions on the Solution Stars event as it had great affiliation work in action. Having Chris agree to head up the Twebinar series was a total honor for us and then to have so many great folks decide to be interviewed by him and then used in the series was also very cool. While I would have loved to have had Jim directly signed to shoot the video for the series a colleague of his actually was the one that partially shot it. But Jim was great to have around to give us lots of pointers and tips - and it was mucho appreciated. Hey there Geoff, thanks for the affiliation strategy kudos on the Twebinar program. You also deserve props for the work you did with Network Solutions on the Solution Stars event as it had great affiliation work in action.

Having Chris agree to head up the Twebinar series was a total honor for us and then to have so many great folks decide to be interviewed by him and then used in the series was also very cool. While I would have loved to have had Jim directly signed to shoot the video for the series a colleague of his actually was the one that partially shot it. But Jim was great to have around to give us lots of pointers and tips – and it was mucho appreciated.

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