Comments on: Philanthropy’s Long Tail, the Economic Crisis and Social Media http://www.crttbuzzbin.com/2009/01/12/philanthropys-long-tail-the-economic-crisis-and-social-media/ Musings and analysis on marketing, buzz and communications. Fri, 10 Feb 2012 22:07:22 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: goldyq27t (Goldie Vazquez) http://www.crttbuzzbin.com/2009/01/12/philanthropys-long-tail-the-economic-crisis-and-social-media/comment-page-1/#comment-161578 goldyq27t (Goldie Vazquez) Tue, 10 Nov 2009 14:23:54 +0000 http://www.livingstonbuzz.com/?p=2312#comment-161578 <strong>Twitter Comment</strong> <a href="http://twitter.com/goldyq27t" title="Twitter Comment" rel="nofollow"> <div class="ccimg1" title="goldyq27t (Goldie Vazquez)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;"> <img name="cc_image" title="goldyq27t (Goldie Vazquez)" style="float:left;margin-right:10px;padding:0;width:50px;height:50px;" src="http://purl.org/net/spiurl/goldyq27t"> </div> </a> Philanthropy's Long Tail, the Economic Crisis and Social Media... [link to post]<br /><br /> - <a href="http://chatcatcher.com" rel="nofollow">Posted using Chat Catcher</a> Twitter Comment


Philanthropy’s Long Tail, the Economic Crisis and Social Media… [link to post]

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]]> By: Ignition Ready. Fire! » The Buzz Bin http://www.crttbuzzbin.com/2009/01/12/philanthropys-long-tail-the-economic-crisis-and-social-media/comment-page-1/#comment-90522 Ignition Ready. Fire! » The Buzz Bin Tue, 31 Mar 2009 15:21:22 +0000 http://www.livingstonbuzz.com/?p=2312#comment-90522 [...] As practitioners we get so stuck on the tools. Even in this class we’ve executed a deep dive into best practices, focusing hard on positioning and strategy, on when to pick up tools and how to communicate in two-way environments. But now it’s time to go back to our original start. [...] [...] As practitioners we get so stuck on the tools. Even in this class we’ve executed a deep dive into best practices, focusing hard on positioning and strategy, on when to pick up tools and how to communicate in two-way environments. But now it’s time to go back to our original start. [...]

]]> By: conniereece's Bookmarks on Delicious http://www.crttbuzzbin.com/2009/01/12/philanthropys-long-tail-the-economic-crisis-and-social-media/comment-page-1/#comment-81495 conniereece's Bookmarks on Delicious Wed, 18 Feb 2009 04:36:11 +0000 http://www.livingstonbuzz.com/?p=2312#comment-81495 <!--%kramer-ref-pre%-->[...] Philanthropy’s Long Tail, the Economic Crisis and Social Media » The Buzz Bin SAVE [...]<!--%kramer-ref-post%--> Kramer auto Pingback[...] Philanthropy’s Long Tail, the Economic Crisis and Social Media » The Buzz Bin SAVE [...]

]]> By: Nedra Weinreich http://www.crttbuzzbin.com/2009/01/12/philanthropys-long-tail-the-economic-crisis-and-social-media/comment-page-1/#comment-77546 Nedra Weinreich Wed, 14 Jan 2009 04:15:10 +0000 http://www.livingstonbuzz.com/?p=2312#comment-77546 Looks like a great class. Thanks for the link! BTW, noticed that the link to Beth's blog is broken. I'm looking forward to watching how the course progresses - thanks for making it public. Looks like a great class. Thanks for the link! BTW, noticed that the link to Beth’s blog is broken. I’m looking forward to watching how the course progresses – thanks for making it public.

]]> By: Brand4profit http://www.crttbuzzbin.com/2009/01/12/philanthropys-long-tail-the-economic-crisis-and-social-media/comment-page-1/#comment-77483 Brand4profit Tue, 13 Jan 2009 08:04:37 +0000 http://www.livingstonbuzz.com/?p=2312#comment-77483 The old method of advertising is interactive marketing. The term is misleading. Most people think it means that there is some type of interaction on the part of the person advertised to, and there is. But, it is not conversational. Instead, the advertiser wants you to interact with their campaign in a specific set of steps. Following the call to action and visiting a website for instance. It’s the push to make you do something. Live this image. Buy this now. Social Media Marketing is just the opposite. It’s the pull of the tribe. The tribe already has your trust so the actions they take are ones you align with. On a larger scale, it’s the allure of belonging in the group as you take action together. “I am doing this so why don’t you do it with me?” On an individual level, the attraction is to behave the same way to get the same results that benefits your fellow tribeswoman or tribesman. “She looks hot! I want to look hot too. I want to go to her hairstylist” and you do. Social Media Marketing uses the power of attraction. While advertising tries to use the same tactic, with a billboard for instance, of a gorgeous woman telling you the benefits of the salon, it doesn’t have the same impact because it’s pushing you to go. It is not pulling you in as a trusted friend. Your friends have your best interests at heart and advertisers do not. Social Media Marketing is based on building trust and that foundation will make Social Media a dominant player in Marketing. The old method of advertising is interactive marketing. The term is misleading. Most people think it means that there is some type of interaction on the part of the person advertised to, and there is. But, it is not conversational. Instead, the advertiser wants you to interact with their campaign in a specific set of steps. Following the call to action and visiting a website for instance. It’s the push to make you do something. Live this image. Buy this now.

Social Media Marketing is just the opposite. It’s the pull of the tribe. The tribe already has your trust so the actions they take are ones you align with. On a larger scale, it’s the allure of belonging in the group as you take action together. “I am doing this so why don’t you do it with me?” On an individual level, the attraction is to behave the same way to get the same results that benefits your fellow tribeswoman or tribesman. “She looks hot! I want to look hot too. I want to go to her hairstylist” and you do. Social Media Marketing uses the power of attraction.

While advertising tries to use the same tactic, with a billboard for instance, of a gorgeous woman telling you the benefits of the salon, it doesn’t have the same impact because it’s pushing you to go. It is not pulling you in as a trusted friend. Your friends have your best interests at heart and advertisers do not. Social Media Marketing is based on building trust and that foundation will make Social Media a dominant player in Marketing.

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