Comments on: Ay Caramba! Social Media Is Not That Difficult!

By: Next Communications: Social Media Tools for School PR

Next Communications: Social Media Tools for School PR — Thu, 11 Jun 2009 20:06:36 +0000

[...] Social Media Tools for School PR I presented alongside Terry Morawski yesterday afternoon on social media for school communication/PR professionals at the Texas School Public Relations Association 2009 Conference in San Antonio. Social media provides many exciting, accessible and affordable communication tools for school PR veterans and newbies alike. In this presentation we provide an overview of social media elements, practical applications for school districts, and additional resources to continue your exploration: Or go directly to the presentation via Google Docs or Slideshare. The presentation went well aside from an Internet snafu. Apparently WiFi does not quite reach to the 20th floor in that particular hotel. Luckily, I had taken the sound advice from Bryan Person and had a no-web-necessary version of our presentation. (Note: Bryan Person presented A Blogging Primer a day earlier at the conference which provided a great foundation for other conversations at the conference. Thank you Bryan.) Note: This post has been updated to include a link to Bryan’s presentation. School district communication/PR professionals are showing more and more signs of wanting to explore social media for school district use. This is highly encouraging both for our field and for the communities that we serve. Inspiration and Related Material Ay Caramba! Social Media Is Not That Difficult [...]

By: Geoff Livingston

Geoff Livingston — Wed, 04 Feb 2009 13:38:27 +0000

Why don’t you boys go have a fight over Eats, Shoots and Leaves at your local vegetarian diner ;)

By: Jeremy Dent

Jeremy Dent — Wed, 04 Feb 2009 12:39:43 +0000

If ‘media’ is singular, what then is ‘medium’?

By: Richard Becker

Richard Becker — Wed, 04 Feb 2009 00:15:57 +0000

Geoff,

We must always consider that there are a significant number of professionals who have yet to master basic communication skills, let alone be able to apply those skills under the perceived pressure of real time environment.

You might also be interested to know that the plural/singular status of media is in flux, and adding ’social’ to ‘media’ has yet to be ruled on by the Associated Press (as far as I know).

Best,
Rich

By: What Will You Do When Social Media Isn’t Special Anymore? » The Buzz Bin

Tue, 27 Jan 2009 15:12:57 +0000

[...] talked about it before. The time is coming. Social media adoption continues throughout corporate America, still [...]

By: Tom O'Brien (01/09): Hi Geoff: I am seeing thi... — BackType

Tom O'Brien (01/09): Hi Geoff: I am seeing thi... — BackType — Sat, 17 Jan 2009 17:32:27 +0000

[...] Ay Caramba! Social Media Is Not That Difficult! on The Buzz Bin from 1 day ago [...]

By: Jeremy Dent

Jeremy Dent — Thu, 15 Jan 2009 21:02:00 +0000

Social media ‘is’ not that difficult but grammar is obviously a challenge. Social media is plural and social medium singular, thus social media ‘are’…

…quite tricky to integrate into a whole. And not many understand the semantic Web and the XML files that ‘talk’ to search engine bots.

We have a tool that produces semantic mark-up and communicates to social media sites through APIs. Its output is, technically, ’social media news releases’.

Plain language understanding is improving but the semantic Web is an ongoing challenge.

By: Tom O'Brien

Tom O'Brien — Thu, 15 Jan 2009 20:48:46 +0000

Hi Geoff:

I am seeing this trend too. New interest by the biggest marketers in the world (Ford, Unilever, PepsiCo, P&G) on how to internalize the skills needed to be successful in a post-cluetrain world.

I think we are at the end of the beginning, and the interesting part is just starting.

Tom O’Brien
MotiveQuest LLC

By: Geoff Livingston

Geoff Livingston — Wed, 14 Jan 2009 18:43:10 +0000

Jimmy, Sheila and Sonny: Yes, we are at the tipping point (or beyond) now. And as Sonny said, the hard work is upon us. But there will be those who endeavor to toil!

By: Sonny Gill

Sonny Gill — Wed, 14 Jan 2009 18:21:06 +0000

Totally agree and one thing I hope to see more of in ‘09 is for people who do understand Social Media, to utilize these strategies and make them work for business. There obviously is a lot of talk but let’s see the hard work behind it now.