I love market research. It makes marketing so much easier because it informs strategy. Every New Year seems to bring with it a bevy of new market research reports. Taking a cue from Jeremiah, here are some of the market research reports that I have read recently.
According to eMarketer, small businesses are not cutting their marketing efforts, but they are moving towards social networking (discovered on Mashable). If you are willing to enter your data into eMarketer’s database, they have a white paper on marketing through the downturn.
Technorati’s State of the Blogosphere is an older report, but I did not read all five segments. The last section is about brands, and how they are penetrating the blogosphere. Some choice statistics for consideration:
- Eighty-two percent of bloggers occasionally or frequently write reviews about brands.
- Eighty-nine percent write about brands that they love or hate.
- And here’s one that supports theories about the viral spread of information throughout the blogosphere. The top source of brand information for bloggers? Other blogs (61 percent).
- From Christopher Carfi: TripAdvisor just released some statistics from it’s users. Eighty-two percent trust customer reviews over the hotel’s description, and 70 percent trust customer reviews over professionals.
- Wow! Pew Research Center for the People & The Press released one late last year that slipped under my radar. The inevitable is happening as the Internet has surpassed newspapers as a primary news outlet (40-35 percent of respondents). Seventy percent still trust TV as their primary source, but even more telling, amongst younger demographics the Internet and TV are neck and neck as the primary source of news.
This one has made the rounds quite a bit. Adam Singer’s fun group of 49 social media statistics makes for great trivial pursuit fodder amongst the 2.0 crowd.
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