Using Our Social Networks to Affect Change

In the past two years I’ve had the opportunity to collaborate with great minds like Brian Solis on my book, and later folks like Toby Bloomberg, Jason Falls, Amber Naslund and Beth Harte on blog posts. This week I collaborated with Joseph Jaffe for one of his Jaffe Juice podcasts; a fantastic discussion about how we as social media voices have the power to affect great change with our social networks (download here).

We often get stuck in the conversations about marketing and communications here, but social networks are about people. And we have a great opportunity to make a difference every day and affect change. There are many ways to do that, including fundraising, political activism, education, and much more. We in many ways have an obligation as members of larger communities to do this.

We discussed Dave Armano’s effort to help a victim of domestic abuse. For further information and analysis see Beth’s blog for a marketplace discussion of Armano’s effort.

Postcard

We also talked about LComm’s project with Save Darfur, and were joined by Allyn Brooks, who talked about about Social Philanthropy and the Darfur crisis.

Our question to you, the social media consumer: What are you waiting for? Add your voice now: http://www.addyourvoice.org/ – send President Obama a postcard and play your part to Save Darfur. Or do something else and affect change within your network and the world… One person at a time.

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4 Responses to "Using Our Social Networks to Affect Change

  • Kalyan Says:
     

    Hi Geoff, This is such an important point, and I am glad, you put it so well. Besides, we should look at networks as aggregates of millions of years of experience & wisdom and find ways to leverage it for the greater good. Infact, I have just started a social venture, with such an objective. My views on the topic @ http://www.walkontangent.com Cheers!

     
  •  

    right on brothers and sisters. I will continue to say this because I believe it is the foundation of the social web. Social media is more a movement than a market.

    The power of information and association is what will help the oppressed, shed light on injustice, and raise funds to increase the chances that these and other worthy causes will be successful.

    Those who believe the same as you and your colleagues on this program, and those that believe social media is more dynamic that just another marketing tool, must continue to weave humanity into the web. Only then will what we are participating in today create a better life for others tomorrow.

    All the best.

     
  •  

    Kalyan and Albert. Thank you so much for your support. My cause posts are my least read ones, yet the most important, IMO. It’s good to be supported by like minds.

     
  •  

    Kalyan & Albert, thanks for your information, help me alot.

    once again thanks.

     


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