Liz Strauss at Successful Blog tackles the tough question of how to define a successful organizational blog. It is Liz’s experience that different people and departments within an organization often have their own ideas of what a successful blog is. According to Liz, the quality of the blog is ultimately derived from its ability to connect people and create a community. Liz says, “The perfect blog is code filled with humanity.”
On Conversation Agent, Valeria Maltoni offers a “bite-size preview” of her new eBook: Maketing in 2009, 12 marketing professionals reveal their execution imperatives. Valeria says, “More than predictions, which is hard to do, we focused on direction. This eBook is the result of our collective energy and execution experience.” Visit Valeria’s post for a link to the eBook, and voice your impressions.
Holly Ross of NTEN explores the challenges of determining ROI for social media campaigns. Holly says, “Return on investment is really hard to determine. It’s a three-dimensional picture, but we’ve been trying to render it in two-dimensional tools.” The challenge is measuring the value of “inserting your message into the popular debate.” Being able to measure these conversations is important because it determines where and with whom to engage. Visit Holly’s post for her analysis on the issue, and find out what companies like Radian6 are doing to help.
Christopher S. Penn’s Awaken Your Superhero blog offers an interesting post on monetization and social media. Christopher focuses his argument on money’s usefulness as a medium of exchange and its ability to store value. Christopher says, “If what you do is of no value to anyone, then like the farmer facing no demand for chicken, no matter how skilled you are, no one will trade with you.” He also says, “…The store of value means you need operating capital… today from your social media efforts, but you need to be investing for the future as well.”
Social media will play a significant role in preparations for the 2012 Olympic Games. Elisabeth Lewin of Podcasting News writes that along with major sponsors like Adidas, McDonald’s and Visa, the organizing committee is planning a large social networking campaign leading into the games. Elizabeth says, “The campaign revolves around promoting interest in the games by promoting involvement in sports for everyone.” The campaign should have a presence on all major social media networks by the end of the year.