Comments on: The Big Dig – Online Research & Listening

By: A Poor Man’s Guide to Finding Influencers. | EASTWEST PUBLIC RELATIONS

A Poor Man’s Guide to Finding Influencers. | EASTWEST PUBLIC RELATIONS — Sun, 27 Mar 2011 05:07:54 +0000

[...] your search, don’t simply track the top influencers, consider what they are saying.Listen to the conversation that is happening, and consider ways of adding your own thoughts and opinions. [...]

By: Learn Basic Monitoring and Metrics Skills and Techniques

Learn Basic Monitoring and Metrics Skills and Techniques — Sun, 30 Jan 2011 00:59:19 +0000

[...] The Big Dig – Online Research and Listening (The Buzz Bin) – Actively listening to others online is an essential part of a successful social media strategy. This thoughtful article makes a convincing case for why organizations need to listen online and gather insight from what they hear. [...]

By: Guide to monitoring social media conversations

Guide to monitoring social media conversations — Sat, 08 Jan 2011 21:20:42 +0000

[...] Diaz, The Big Dig: Online Listening and Research [...]

By: Costa DeVault » Blog Archive » Scott Monty vs Ann Landers

Costa DeVault » Blog Archive » Scott Monty vs Ann Landers — Wed, 01 Apr 2009 14:54:37 +0000

[...] probably isn’t scalable for small companies. Don’t be deterred. There are a host of listening tools and services — many of which are free or very inexpensive. If you want to be more Scott [...]

By: Influencers: A Discussion about the Law of the Few » The Buzz Bin

Influencers: A Discussion about the Law of the Few » The Buzz Bin — Mon, 23 Mar 2009 04:27:04 +0000

[...] been covered in the Positioning lecture, and the Power of Context requires strategic analysis and research: A full understanding of the community, it’s motivators and it’s concerns. But the Law of the Few is fascinating as it offers [...]

By: A Poor Man’s Guide to Finding Influencers. » The Buzz Bin

A Poor Man’s Guide to Finding Influencers. » The Buzz Bin — Tue, 10 Mar 2009 14:10:51 +0000

[...] Listen to the conversation that is happening, and consider ways of adding your own thoughts and opinions. Once you have listened, begin nurturing relationships with these influencers through thoughtful and continuous engagement. [...]

By: Jake Brewer

Jake Brewer — Thu, 12 Feb 2009 04:11:51 +0000

As usual, you’re right on top of things, Qui.

Your LQ is off the charts :)

By: Beth's Blog: How Nonprofits Can Use Social Media: Getting Your Nonprofit Organization Ready To Listen

Fri, 06 Feb 2009 17:36:25 +0000

[...] Diaz, The Big Dig: Online Listening and ResearchAmy Naslund, How and Why of ListeningDavid Alston, Top Reasons To ListenKD Paine, 27 Different Types [...]

By: SOB Business Cafe 02-06-09 - Liz Strauss at Successful Blog - Thinking, writing, business ideas . . . You’re only a stranger once.

Fri, 06 Feb 2009 16:18:46 +0000

[...] The Big Dig – Online Research & Listening [...]

By: The Number One Lesson from Groundswell: Relationships, Not Technologies » The Buzz Bin

Fri, 06 Feb 2009 15:03:33 +0000

[...] Instead, communicators should follow POST — People, Objectives, Strategy and Technology. I would add that technology is not your only form of outreach. There is influencer relations and attending or creating social events. Instead of Technology make T in POST “tactics.” Question to the class is do you believe in POST, and why is it so important that our effort begins with community research and listening (as outlined by Qui last week)? [...]