Comments on: Team Social Media

By: The Organizational Dangers of Personal Brands | Geoff Livingston's Blog

The Organizational Dangers of Personal Brands | Geoff Livingston's Blog — Mon, 12 Jul 2010 17:51:59 +0000

[...] an HR and capacity perspective, particularly with smaller organizations, I believe in team social media approaches. Ironically, the week after the personality dominated Lebron James, Dwayne Wade & Chris Bosh [...]

By: Antisocial » The Buzz Bin

Antisocial » The Buzz Bin — Mon, 28 Sep 2009 13:56:04 +0000

[...] With multiple voices, a corporate social media effort can survive the departure of a personality, focus on its core corporate mission, and not lose a step with its community. Further, teams provide a better demonstration that the entire company is committed to social media, as opposed to “letting Bob experiment with that funny stuff.” This allows them to avoid the pitfalls of a “personal brand” departure and nurture a social media presence built to last. [...]

By: KWALSH30 (Kevin Walsh)

KWALSH30 (Kevin Walsh) — Sun, 20 Sep 2009 15:38:39 +0000

Twitter Comment

Thought provoking article on Social Media Teams and the Personal Brand [link to post]

- Posted using Chat Catcher

By: atlanta team building

atlanta team building — Fri, 07 Aug 2009 14:54:45 +0000

This is a great article! Social media is by definition a collaborative experience externally, so there is no reason it should not be that way internally as well.

By: Why I Truly Loathe Personal Branding | Off Hours

Why I Truly Loathe Personal Branding | Off Hours — Sun, 19 Jul 2009 23:53:03 +0000

[...] it as a core defect of character. Thus I when I see personal branding — in addition to the professional dangers it offers my clients — I am repelled. Even revolted. Because it is dangerous to me. It represents a major step [...]

By: The Case for Community Managers » The Buzz Bin

The Case for Community Managers » The Buzz Bin — Tue, 26 May 2009 01:03:58 +0000

[...] The other nitpick was the personal brand conundrum. While the report acknowledges having a singular voice does not scale, it does not dive in deep on how to handle this issue. It’s a quality problem derived from success, but it would be helpful for companies to see the value of scaling on a team level. [...]

By: Teams Bring Together Personal Branding and Company Branding. « Social Media Marketing, Thoughts, Facts & Data

Thu, 19 Mar 2009 13:06:33 +0000

[...] brand of the company they work for 2) can one individual represent the brand in social media? As Geoff pointed out, they’re risks for enterprises in having their employees develop strong personal brands in [...]

By: TheWayoftheWeb » Why I hate the use of ‘personal brands’

TheWayoftheWeb » Why I hate the use of ‘personal brands’ — Mon, 02 Mar 2009 08:26:40 +0000

[...] Geoff Livingston has a great post which sums up a lot of the pitfalls of concentrating totally on building a personal brand. [...]

By: Teaching Social Media Marketing At UCLA: Five Social Media Strategies

Teaching Social Media Marketing At UCLA: Five Social Media Strategies — Sun, 15 Feb 2009 20:28:31 +0000

[...] Team Social Media – Small businesses and consultants often feature an individual as the face of the company. But companies and organizations that want to market on the social web for the long term need to deploy teams. This allows them to avoid the pitfalls of a “personal brand” departure and nurture a social media presence built to last. [...]

By: Personal Brands « I am. Therefore I dream.

Personal Brands « I am. Therefore I dream. — Sat, 07 Feb 2009 01:59:42 +0000

[...] illustrate why, let me address each one of Geoff’s “7 Corporate Pitfalls to Promoting Personal Brands,” in turn (I apologize in advance for the sports [...]