Mark Evans considers how social media is impacting the way businesses promote their products and services; specifically he highlights five common myths companies have on the use of social media. For example, Mark says, “Social media is not an add-on or an accessory,” rather it is part of a company’s marketing mix. What is your experience with the corporate world’s perception of social media? Visit the Mark Evans’s blog and share your thoughts.
Professor Samuel Bradley is running a series on the future of paid advertising on his Communication & Cognition blog. In this post, Sam interviews Deborah Morrison, Ph.D. Dr. Morrison offers fascinating insights into the shift that is currently underway. She says, “we are all content producers and carve out a name with our work on so constant a basis is pretty amazing. Anything is possible.” Visit Professor Bradley’s post, and return each Tuesday for more insights into the progression of advertising.
Kurt Greenbaum cleverly demonstrated the usefulness of the Venn’d Twitter app and the Google Chart API to quantify the multiplying power of Twitter. After a concise explanation of his methodology, Kurt concludes that, “One tweet to 181 people equaled exposure to another 1,400 people.” This is a great example of Twitter’s viral nature. Visit Kurt’s STL Social Media Guy blog for the full multiplying power of Twitter case study.
Doug Firebaugh of SocialMediaBloggerster.com says he’s seeing “the SWOI Flu” (Same Warmed Over Information), with regards to social media content creations. To be successful in social media, Doug says to create, “New, fresh, catalyzing content that takes [people] places, not takes them for granted.” Doug offers four focused suggestions for creating “sought after information.”
On Amber Naslund’s Altitude Branding blog, she is creating a social media starter kit. In this post, Amber explains the value of LinkedIn: “The virtualized and interactive version of that pile of business cards on your desk.” Amber offers several helpful hints that will help you make more connections and make LinkedIn work better for you. For example, Amber suggests presenting yourself beyond your work life.
“Someone is trying to sabotage your career. It’s your online persona,” says Candice Choi. Candice offers savvy guidelines for keeping a neat and orderly social profile. In particular, she makes recommendations on privacy settings, the types of photos to share, and personal views to avoid sharing on social networks. Visit Courier-Journal.com and offer Candice your thoughts on maintaining a quality online persona.
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