I’ve signed a contract with Bartleby for my second book with an expected release in the first half of 2010. The working title is Social Media for Social Good, following along the lines of our class at Georgetown University, and to serve a general thirst for sector-specific social media knowledge from NGOs and public sector organizations alike.
This time I will be joined by Qui Diaz as co-author (similar to Brian Solis on Now Is Gone), and Beth Kanter will write the conclusion to the book. Qui will be focused on providing the case studies and general editing. An introduction will be authored by a person yet to be determined.
I am thrilled to have these two social cause experts participate in this project. While I’ve executed social cause programs for the better part of a decade, I am not solely focused in this industry, and see myself as a general communications practitioner. Their in-depth knowledge will ensure a great book that will resonate with our core audiences.
What Will Be Different
Now Is Gone was written as a cost–effective general entry level primer for executives and entrepreneurs. This book will be a hardcover, and is going to be much more in depth. We want to arm the next generation of social cause communicators with the tools they need to succeed online.
As such I’m planning on giving away all of the best practices and trade secrets we have. People should be able to read the book, and learn how to create a method to build bonafide strategies, select tactics intelligently, integrate into larger communications programs, and measure for results. There will be exercises and suggested tests for those who want to measure progress.
In addition, we rushed Now Is Gone to market last time to bring timely information to the marketplace. At the same time that caused some errors. Both I and Bartleby listened to the criticism on the last book and will be engaging in a slower, more thorough writing and editorial process.
There will also be no companion blog. That effort almost killed me a year ago. Instead I will be blogging about my thoughts and writings during the drafting process and post marketing phase here on the Buzz Bin. Qui is expecting to do the same on Evange.List. Like Now Is Gone, once the book is published there will be no formal tour, and speaking engagements will occur on an ad hoc basis.
Further, we are actively engaged in some original research on Philanthropy 2.0, and it is my hope to include more in-depth analysis and thoughts in Social Media for Social Good. In general, expect a much richer book that will really enable the socially concerned with some meaningful ways to fundraise, educate and inspire online.
And if you are in the business, look out! I may be calling to interview you soon.
I look forward to seeing your work! Not-for-profit organizations often have much lower barriers to entry than businesses and government. Will you be writing from the organizational or individual perspective?
Geoff:
I’m so excited to be working with you and Qui on this project!
@Jacque Organizational, but the lessons should work for small one-to four person organizations, too. I think the key is less on the social media aspects & tools, and more on the strategy and relationship components. Don’t worry though, there will be plenty on social media, too.
@Beth It is I who am honored! Thanks for agreeing to help our readers with your great conclusion.
way to go geoff! looking forward to a great read along with the input from Qui and Beth.
Geoff, I’m psyched out of my mind. Thank you for taking the tremendous steps to make this happen and including me in the process. You and Beth are mentors and comrades – it’s really an honor.
I think it goes without saying that 1)This book is going to rock the socks of the socially minded who want to make an impact – like myself 2)Count me in on the pre-order list and 3)I wanna be invited to the book launch event :D
Great job folks – all of you are highly admired in my book.
Fantastic. And a perfect writing and publishing plan – congrats!
Congratulations, Geoff and Qui! Very exciting, can’t wait to see the book!
Allison
This is going to rock. Congratulations and can’t wait to read and help spread the word. And now that Qui is involved, I know it can only be better ; ).
Way to go, Y’all! Sincere wishes for smooth sailing from your friends at United Way. Especially glad that Qui will be contributing. Qui, you have so much to give the world, this will be a great vehicle for you.
I’m no social cause expert, but I’m certainly a social cause enthusiast and I am encouraged and excited by all the great socially-driven events and efforts that have been supported by or come to fruition via the web. I was very happy to contribute to the charitable giving study because philanthropy 2.0 is pretty important to me and what I do in my little corner of the web. If my habits or ideas help with this book, I’m all about it too. Sign me up too!
G, congrats on the new book. I really look forward to reading it next year.
Congrats looking forward to it. I better get a signed copy. :)
Geoff, Beth, Qui, CONGRATS! I truly believe in social media for social good and I am so glad that the three people I know who are most passionate about it are writing a book and are giving it a presence in our marketing world. SO many non-profits will truly benefit from your work. Looking forward to it! :))
Congratulations Geoff. I look forward to reading your book and to helping you spread the word. Like Larissa, I better get an autographed copy.
@Larissa and Lewis You had better believe it, guys. I think just about everybody here gets an autographed copy.
That’s awesome, congratulations Geoff!
Can’t wait to read it! XO, Jocelyn
As a new communications specialist at a Canadian NFP/think tank, I have some grand plans and can’t wait for your book to come out. Can it come out any earlier?