Buzz Meter: TwitterGadget

There are a lot of great Twitter applications available, but Twitter in your inbox? TwitterGadget makes it easy to monitor your favorite Twitter users and personal messaging from your iGoogle homepage, Gmail account, or directly in your browser. Created by LOGIKA Corporation, this Web 2.0 tool allows you to post status updates and conduct searches without opening additional tabs. View your complete stream or only select individuals, send @ replies, and direct messages (DM), but there are several additional features that make TwitterGadget extremely powerful.

TwitterGadget offers a built-in search that allows users to search by keyword or hashtags,  profile statistics of individuals in your stream, and keyboard shortcuts.

Buzz Meter Ranking: 4 out of 4 Buzz Bees

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Positive: Beyond providing your basic history, TwitterGadget provides symbols and emoticons that can be added to tweets. Accidentally tweet a typo or a broken link? You can go back and delete it! Other great features include the advanced settings, which lets you personalize color and sound options. TwitterGrader also allows you to hover over shortened URLs to reveal the full URL. And, the quick retweet feature and built-in URL shortening service makes spreading content a breeze. Most importantly, the keyboard shortcuts are incredible time savers.

On a user experience level, the AJAX based TwitterGadget operates extremely smoothly. And TwitterGadget is easily installed, takes no software, and requires creating no new passwords.

Negative: After adjusting the settings, Twitter streams are automatically updated every three minutes, or they can be updated manually. Not having real-time updates can make having a fluent conversation difficult.

Conclusion: Using TwitterGadget is seamless, provides a significant level of personalization, saves times, and improves user experience. Users can tweet in a cleaner environment with built-in search. Once TwitterGadget becomes real-time it may be the best Twitter application available, if it’s not already!

 

Goodness Gracious, Great Blogs of Fire!

Amanda Denson of PepperDigital shares a new study from the University of Melbourne that correlates social network updates with workplace productivity. According to the study, workers that use ‘Workplace Internet Leisure Browsing’ are “9% more productive than those who don’t.” The head of the study, Dr. Brent Coker, believes not only does social networking increase communication among employees, it also helps an organization recruit potential employees.” He encourages companies who block social networks to “rethink” their social media policy. What type of guidelines does your company have for social media use in the office?

Do you need a refresh on crowdsourcing? Dana Schwartz provides a quick primer and a list of companies that used crowdsourcing to accomplish large tasks. A few of the examples include RYZ, a crowdsourcing footwear company, and NetFlix’s efforts to improve their DVD rating system. Feel free to add another example to the mix at SmartBlog On Social Media.

Great news for nonprofits! Kivi Leroux Miller posts that “Guidestar is now working with GreatNonprofits to share user comments about charities with each other.” Average donors can now learn more about other nonprofit organizations and charities before making decisions on who to donate to. The comments also help current donors engage with nonprofits – especially with feedback. For more information, visit Nonprofit Marketing Guide.com.

Judith of At Your Service…, asks, “Are you viral?” She provides stats from an article she found “discussing top viral marketing tactics used by B2C marketers.” ‘Encouraging E-mail Forwarding’ and ‘Tell-A-Friend Boxes on Sites were the top two with 91% and 80%’, respectively. For more stats on the survey, please visit At Your Service….

The Word of Mouth Marketing Association (WOMMA) is hosting a free webinar this Thursday, April 9th at noon EST. According to Word-of-Mouth Communications Study, Walter Carl will discuss how to measure the value of consumer conversations. Everyone is invited (you don’t have to be a member of WOMMA) to learn “specific tips and techniques to assess the value of WOM to your brand.”

 

Examining Siloed Processes

Image by blprnt_van

Image by blprnt_van

This continues our ongoing discussion on enterprise social media adoption started with “The Cultural Challenge to Integration” and “Moving from Siloes to Hives.”

To successfully adapt, CxOs should examine department, division, and/or enterprise missions and explore natural directions for improvement. This leads to a measurable social media result, something achievable: Time management, improved processes, outbound marketing communications, better customer relations, product marketing/development, return on investment (ROI) or another organizational improvement.

While marketing communications is the most talked about enterprise use of these tools, there are many. But because it’s the one that involves customers, potential increased revenues, new sources of revenue and increased loyalty, marketing communications has oft been the first focus of enterprise innovation and adoption in social media.

But even upon identifying a desired outcome, allocating the necessary time and resources, and authorizing a project, many social media projects fail. And that in large part occurs because of the siloed culture that deploys it.

Whether it’s controlling the conversation, publishing public statements (and associated processes), legal issues, or performance measurements, many processes stop people from using social media tools within the enterprise. I know one consultancy where they tell everyone to use social media, but then ask the workers why their billable time is down.

Audit HR and workflow processes to enable social media participation versus punishing people. Let people use the tools to talk to each other. Lower the firewall enough to let external stakeholders participate.

Remember, old industrial processes seek to close silos in an effort to compete and protect. Those old defense mechanisms don’t necessarily work anymore. Each process should be vetted in comparison to the potential gain: Does the risk this seeks to avoid really outweigh what we can achieve? Adjust accordingly.

Using the marketing communications model, here are some examples:

  • Is there a process to vet online customer feedback? Or does the customer service department not interact with communications? And why?
  • Review processes that involve many stakeholders across the organization that take weeks to approve a press release or a web page will not allow for live conversations about real issues
  • Similarly, planning campaigns assumes that you are calling the shots. The new online communications environment is so fluid that communicators can have a playbook, but they and processes should enable rapid adjustment to evolving conversations.
  • Impressions and views are no longer viable measurements. Interactions that lead towards a goal are. How are people rewarded for communicating? Impressions or results?
  • In that vein, if hypothetically speaking 30% of your stakeholder’s time is spent online, have performance and job review measurements been adjusted to reflect 30% online work? Or are people only going to get promoted for the number of media hits, trade show leads or webinar registrants?
  • Does legal prevent communications from occurring? What’s the barometer? Is the protection worth it in the new environment?
  • It’s all about empowering the front line and associated stakeholders; more people power vs. less control. But still, don’t relinquish quality checks. The reality is while more brain power is good, there are still dangers to crowdsourcing and idea markets.

    In essence, beehives still have queens. And organizations, while evolving to more open, information friendly architectures will naturally change the way they communicate, still need management. Great decision making, while informed by more and different sources, still runs companies. Vetting information sources intelligently becomes a critical component to enabling leaders to make strong decisions.

     

    Moving from Siloes to Hives

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    Following on to our previous post on “The Cultural Challenge to Integration” this post examines how social media tools challenge siloed organizations to move towards hived architectures. I agree with a commenter’s assessment that social media needs to map towards the current culture in an evolutionary fashion as opposed to demanding sudden and drastic change. Social media won’t be accepted by an organization if it is a sudden uprooting. Migration offers the best path to change (image: bees on a comb by Indigo Goat).

    This change could be classified as part of an overall corporate management shift caused by the information revolution. That revolution has antiquated industrial corporate structures, forcing extended networks of decentralized workforces, suppliers, and distribution networks. So it only makes logical (and linear) sense that our communications would follow suit. The communications movement towards social media has been indirectly caused by the information age, just as human resources has had to move towards talent management principles.

    Communications at its core is the exchange of thoughts, opinions, or information by oral, written, or visual means. It is more than just marketing, and in reality by mapping the communications flow within an organization you can see its organizational architecture, workflow and cultural values.

    Let’s consider a beehive architecture for a moment. According to Wikipedia, the basic nest architecture for all honey bees is similar: “Honey is stored in the upper part of the comb; beneath it are rows of pollen-storage cells, worker-brood cells, and drone-brood cells, in that order. The peanut-shaped queen cells are normally built at the lower edge of the comb.”

    Hives are adjacent to each other, and while their members each have roles, from products (honey) and defenders to mates and rulers, these hives allow for fluid interaction. This a much different mindset than a traditional corporate architecture of silos. A hive architecture allows for fluid information transfer and interaction between roles, as well as more open access to the outside.

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    Applied, social media can serve as an elixir, a means to ease the process of moving towards an extended corporate hive with empowered edges (above photo: sweet, sweet honey by BotheredByBees). A new structure of enterprise social media means empowering internal & external stakeholders with the ability to communicate (work) more fluidly across an extended architecture and share information.

    Social media is not meant to gut the organization or its purpose. Nor is it meant to build individual stars in an enterprise. Instead it should support achieving a better result across teams of people by helping the culture migrate to modern information usage. The end results could be more productivity, better customer relationships, financial rewards and revamped, better policies.

    What are your thoughts? I’ve got a third post on the topic coming tomorrow on evaluating processes that hinder social media adoption.

    Also, check out the podcast from Charlene Li (Altimeter Group), Peter Kim (Dachis Corporation) and Jeremiah Owyang’s (Forrester) Web 2.0 Expo panel, “Why social media marketing fails and how to fix it.”

     

    And the Seventh and Final BlogPotomac Session Is…

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    Social Karaoke: Using Offline Interactions to Strengthen Your Brand Online

    With…
    * David Armano (Logic+Emotion)
    * Kaitlyn Wilkins (VP of Digital Strategy, Ogilvy’s 360 Digital Influence)
    * Doug Meacham (Multi-Channel Retail consultant, IBM)

    Congratulations!

     

    GovLoop’s Steve Ressler Rocks the Public Sector

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    DSC_0049.jpgIn every big city there’s an underground, and in every large online movement there are undercurrents. In the Government 2.0 space that undercurrent is taking place on GovLoop, a relatively new, Ning-based social network with more than 8,000 public sector or related members. The man behind GovLoop is Steve Ressler, who also was one of the organizers behind last weekend’s highly successful GovCamp. We took a moment to interview Steve about his efforts and his thoughts on the current state of Government 2.0.

    Q: Why did you start GovLoop?
    SR: Necessity is the mother of invention.  After creating Young Government Leaders, a professional organization of over 2,000 young federal government employees, I was invited to speak at tons of conferences from Harvard to Brookings where I met a ton of interesting people from various associations, universities, state and local agencies, and more.  We would have these great conversations and I kept thinking it was a shame that not everyone could join the conversation.  Maybe your boss wouldn’t approve the trip, maybe the training budget was broke, maybe you coldn’t travel because of family. 

    In winter 2007, I moved to Tampa, Florida as my lady started a new tenure-track professor gig.  And suddenly I was one of these people who could no longer go to conferences, events, and work happy hours.  So I took my earlier idea and just did it.  I wanted an online home for people around government to connect and share ideas to improve government.  And it wouldn’t matter if you were junior or senior, federal or state or local, in Alaska or D.C.  So I spent a few months researching the technology and on Memorial Day 2008 I launched GovLoop to about 10 friends.  Now we have over 8,400 friends on the site :)

    Q: What do you hope GovLoop will achieve?
    SR: I hope GovLoop becomes a hub for the government community where we work together to improve government.  Instead of working in silos or always turning to contractors for advice, I hope government turns inward to the repository of brain power residing in the 30 million federal, state, local, and english-speaking international govies. 

    So if you are working on a project to implement a wiki knowledge management solution in your agency, you should turn to GovLoop and ask if anyone has done the same thing.  That’s a real example that received over 30 responses from GovLoop members.  I have about 50 similar examples of people using GovLoop to improve their job or project.  I would like the number of examples to explode exponentially – let’s see 10,000 flowers bloom

    Q: Where do you see GovLoop fitting in with the whole Government 2.0 movement?
    SR: I view Government 2.0 as defining the next generation of government.  This next generation of government is built around the Obama principles of openness, participatory, and transparency.  GovLoop specifically is a new model of participatory and collaboration among the government community.  Government has always worked in silos whether by agency, job title, hierarchy, or association (young, retired, webmaster, public affairs, etc). 

    GovLoop provides a home for Government 2.0 participation and collaboration where you can connect and share ideas and best practices with brilliant minds across government.  And it’s actually fun – you can debate Gov 2.0 and WhiteHouse projects and then switch to debate Battlestar Galactica in the “Geeks for Government” group

    Q: How long will it take the Obama Administration to make social media systematic and why?
    SR: Funny – that’s the question I’ve been asking people lately.  The answer I’ve been getting is 2-3 years – 2011 or 2012.  When I talked to the O’Reilly team, they said it took 2-3 years after the first Web 2.0 Expo for the term to really take off and experience exponential growth. 

    Personally, I think “Gov 2.0″ is in the same place – senior management are starting to hear the word and asking people to investigate.  Once the OMB Open Government Directive is announced in late May, I think that will get the ball rolling.  But change is hard and it will take some time.

    Q: GovCamp was deemed a success.  What were your take-aways?
    SR: Don’t wait around waiting for permission.  Don’t wait around for White House to grant everyone permission or sign a memo.  Get started now.  Find other people interested in your agency and other government agencies and find a way to get the job done.  Yes, legal and security will give you a hard time.  Because change is hard.  But Gov 2.0 is needed – so just do it.
     
    Q: You have had a pretty successful start on Ning.  What’s it like working on the open platform?
    SR: I’ve been happy with Ning.  They provided a basic technical foundation to get your own social network up and running.  I also like their moves to integrate with Open Social – I see a lot of potential.  However, I always tell people that the technology is the easy part – the real trick is building community.  That’s hard and takes a lot of work and a lot of time.  Never underestimate the soft skills.
     
    Q: Why did you choose Ning over a unique community in a larger social network?
    SR: Part of the reason I created GovLoop is that I used to run groups in LinkedIn, Facebook, and MySpace for a non-profit I created called Young Government Leaders. 

    And there are 2 things I noted: 
    1) We were building silos again – the Young Government Leaders people were still not talking to other government people like Federally Employed Women, State and Local, International, and people who didn’t know about us
    2) The conversations were not very rich – the blogs and discussions were very limited and didn’t take off.  And the other features were also limited. 

    But I still have have GovLoop groups in Linkedin and Facebook as another way for members to stay in touch.  So feel free to check them out.

     

    Buzz Meter: KickApps

    Would it benefit you or your company to have a social network? KickApps, one of the most powerful social networking platforms available, makes it easy to create and manage a robust, fully customizable social network on your website.

    KickApps is a white label self service platform that runs on its own servers. Going beyond the social networking basics of allowing customizable profiles, friending, video and photo sharing, chat, and message boards, KickApps also allows users to upload their own content, interact on blogs, and use a programmable video player. Additionally, its powerful widget builder simplifies syndicating content. It also has applications that can interact with a content management system.

    Buzz Meter Ranking: 4 out of 4 Buzz Bees

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    Positive: The service is open and free for anyone to set up with no advanced system requirements. Additionally, the KickApps Site Styler makes creating and monitoring social content extremely easy for anyone, even those new to development. For those accustomed to working on the back end, the KickApps Affiliate Center (AC), a web based management and reporting tool, provides advanced features. Designers are able to use DNS masking, HTML, CSS, Java, and the KickApps APIs to develop social networks that integrate seamlessly with existing sites. Additionally, the KickApps App Studio allows anyone to easily develop widgets, directing outside users to the personalized community.

    From a user’s standpoint, creating a personalized account and navigating the many features is fast and simple.

    Negative: KickApps does run non-offensive advertisements on its hosted social networks. There is an option that allows users to pay to remove these advertisements. The cost of this service is based on the popularity of your social network. Another drawback is that DNS masking is not as seamless as if the social network was hosted directly on your website’s server.

    Conclusion: The importance of user generated content is escalating, and stakeholders are expecting to have a social web experience. KickApps provides an excellent, easy to use and cost effective way of creating an integrated social network on your website.

     

    The Cultural Challenge to Integration

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    It is apparent from online and offline discussion that there are still great challenges to social media adoption. Regardless of cause – control, forcing one-way communication models into conversational media, lack of participation, time, or fear – companies and organizations find themselves stubbing their metaphorical toes quite a bit.  Their cultures prevent them from succeeding (Image: Bangkok Art and Culture Centre 9 by honou).

    There’s no greater example of this than the enormous challenges the Obama Administration is facing in getting the government into the web 2.0 era. No one questions whether the mighty O and company get social media. But a prohibitive federal culture is designed to enforce privacy and security regulation, and protect agencies from getting lambasted publicly.

    Quite frankly, as Allison Fine puts it, organizational silos prevent people from empowering their edge.  And many companies attempt social media with a trial balloon or a beach-head approach.  While this can be successful and in my book, represents a great way to introduce the power of social media, this short-term approach does not build an organization that can truly engage.

    If an organization needs to become social media friendly –  from PR firms and nonprofits to enterprises and government agencies – then  a serious gut check needs to occur. Will our culture allow us to embrace these new tools? And more importantly, can we change the way we interact to allow more of our community into our business?

    In the end, management must make a conscious decision to bring more voices to the table. This does not mean crowdsourcing your finances and trade secrets. It does acknowledge that real conversations involve more stakeholders than just the people inside the walls of the department/division/organization/enterprise. And that those people expect a genuine relationship with the organization using these tools.

    That means the old ways of communicating won’t work. Publishing a Twitter feed, a blog, a Facebook group, a “viral” video is not the answer.  Instead change the way relational communications are approached throughout the organization. And to achieve that organizations will have to move a lot of folks’ cheese, so to speak, and spend some money.

    If you are afraid of what will happen, here’s a few thoughts for you.

    • Competitors will read your conversations. They will see what you are doing. And in most cases their efforts to emulate you will fail. Because they are not you, and while you are open, your core offering is your very special people and processes.
    • Customers and partners will want to suggest that products/services/programs to be run differently. And you know what, a couple of their ideas will actually be improvements.
    • The integrity of the company and internal relationships will not be drained. You will not lose power. Instead you will only strengthen relationships and add more human capital and equity to the equation (hat tip: Allison Fine).
    • There are so many case studies and books now about the power of social media, and the results it can achieve.  No, now it’s really a question of whether the C-suite is willing to embrace the painful change to become a socialprise. The C-suite needs to take responsibility for moving the cultural bar towards openness.

    But a decision means nothing without the ensuing action. From a CxO perspective, how does one move an organization into the social, collaborative web? More coming soon.

    What are your thoughts on all of this?

     

    Three Horse Race for Final BlogPotomac Session

    blogpotomac-rgbweb The race for the final BlogPotomac session is actually turning into a competitive back and forth with Levick beating out popular bloggeratti David ArmanoKaitlyn Wilkins and Doug Meacham. There is also a dark horse candidate in TMG Strategies.  Voting closes on Friday, COB so please visit the crowdsourcing page and choose your preferred final BlogPotomac session

    Don’t forget to register for our June 12 marketing unconference. 50% of tickets have already been spoken for and we are 11 weeks out.

    1) BulletProofing Your Brand-Integrating Off and Online Strategies in the Digital Space 

    When crisis strikes in the Digital Age, the news cycle can impact your brand in a matter of minutes. At times like these, what you do next will determine success or failure in the Court of Public Opinion.
    In an environment where innuendo parades as truth and misinformation can spread like wildfire, how can companies, organizations, and individuals protect their reputations and bulletproof their brands when critics levy attacks online?

    Aschair of Levick Strategic Communications’ Digital Media Practice, Dallas Lawrence – who leads a team that provides high-profile corporate, government, and non-profit clients with effective online reputation management and social media engagement programs – will provide answers to these and other essential questions.

    Mr. Lawrence – the designer and co-author of Levick’s PR blog, Bulletproof – will also discuss the dos and don’ts of blogger engagement, social media best practices, and how to integrate off and online strategies to best protect a reputation or brand in the digital space when it comes under fire.

    2) Social Karaoke: Using Offline Interactions to Strengthen Your Brand Online 

    Social Karaoke: Using Offline Interactions to Strengthen Your Brand Online
    With…
    * David Armano (Logic+Emotion)
    * Kaitlyn Wilkins (VP of Digital Strategy, Ogilvy’s 360 Digital Influence)
    * Doug Meacham (Multi-Channel Retail consultant, IBM)
    How can offline interactions and events help strengthen your client’s brand, your corporate brand or your personal brand in the social media space? Join David, Kaitlyn and Doug as they discuss best practices for planning and executing offline experiences that create buzz online and deliver results against your social media objectives. (Karaoke to follow. For real.)

    3) Effective Use of Social Media in a Crisis 

    Companies are trying to understand how to use social media tools to engage with their audiences, especially during times of crisis. In this session, Gayle Weiswasser, VP at TMG Strategies, will explore ways to use social media in crisis situations, such as rapid response, social media newsrooms, and blogger outreach.