Comments on: Green + WIRED = Sexy

By: All News, Videos, & Images / Upcoming

All News, Videos, & Images / Upcoming — Wed, 20 May 2009 15:24:03 +0000

[...] Green WIRED = Sexy livingstonbuzz.com — Now that almost everyone across the political spectrum agrees that we are facing an ecological crisis, the main challenge of …More… (Environment) 0 Comments Share Bury Favorite? EstoyPacheco submitted 22 hr 13 min ago [...]

By: Kami Huyse

Kami Huyse — Tue, 19 May 2009 02:54:44 +0000

I am not sure what it will take. Performance perchance? I have them all through my house but actually hate the energy-saving compact fluorescent lights. They take too long to “warm” up and then when they burn out (much earlier than 7 years by the way) you have to find a special drop off location to properly dispose of them. Unfortunately these decidedly unsexy lights have become one of the most visible parts of the go green movement.

Hopefully cool, green tech can overcome this. Of course, everyone will have to give up their iPhone to be truly green, the battery life is horrendous! :-)

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Your page is now on StumbleUpon! — Mon, 18 May 2009 15:36:27 +0000

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By: Jack Hayhow

Jack Hayhow — Mon, 18 May 2009 15:16:24 +0000

Geoff: You are so right, the good samaritan argument is not enough. There must be a compelling business reason. My friend, Rick Krska, owns a company called InkCycle that has developed a new process for remanufacturing inkjet cartridges – it’s called Grenk. Grenk offers high quality, lower cost, documented proof of environmental friendliness AND the good samaritan argument. That’s what it’s going to take.

By: Lynn Miller

Lynn Miller — Mon, 18 May 2009 13:00:33 +0000

Geoff, thanks for this great post inspired by Chicago’s WIRED Home exhibit. I saw it a few months ago, and its messages have stayed with me too.

As MA mentioned, there are definitely niches where green = sexy. I’d second her mention of the clothing market + Hollywood celebrities. Another area where this was making much headway was the real estate market (before it went bust). Even apartment buildings were jumping on the cool, green, sexy bandwagon.

Too many marketers have focused on motivations for green as being EITHER altruistic (go green because it’s good for you and the planet) OR cost-savings related (ie, the Walmart model of sustainability). But let’s face it, SEX SELLS. Always has, always will. If we can use it for good, let’s do it. Green = sexy will motivate far more positive behavior than green = good or green = cheap.

Green + tech + sex … bring it on…I can’t wait to see what great things you’ll be up with Live Earth!

By: Geoff Livingston

Geoff Livingston — Mon, 18 May 2009 01:48:32 +0000

“MA” I think people are quick to do a once in 6 month trash pick up, but not adapt the lifestyle at home. There is movement though, and green is really starting to enter the collective consiousness.

A reader on Twitter, @boxednoise, referred me to a Governator series of comments on the need to add a sexy hue to green last month. Here are those comments:

http://explore.georgetown.edu/news/?ID=24454

By: Green + WIRED = Sexy » The Buzz Bin

Green + WIRED = Sexy » The Buzz Bin — Mon, 18 May 2009 01:05:46 +0000

[...] Green + WIRED = Sexy [...]

By: MA

MA — Sun, 17 May 2009 23:41:23 +0000

Nice piece.

But “not cool or sexy to be green”?

I was visiting the US briefly last week and was struck by the number of people carrying reusable bags with green messages; many brands trying to get across to consumers through green TV messaging; and media personalities falling over each to look environmentally responsible.

The general impression I got was that it is actually “cool and sexy to LOOK green”. Whether that translates into actual behavior change is another matter.