Next week marks the return of podcasting to the lineup of weekly Livingston created social media products. The El Show features two contentious, crack PR bloggers Richard Laermer (of Bad Pitch Blog and Punk Marketing fame) and myself as we riff on the latest news and trends in the business. The show will be broadcasted via BlogTalkRadio every Tuesday morning at 8:00 a.m. EST at http://www.blogtalkradio.com/theelshow.
Richard and I are both pretty opinionated, and have lots of fun ribbing each other on Twitter. After some off-line discussion, we decided that the PR industry really needs a punchy, punk marketing-esque podcast. We already have informative shows from Mitch Joel with Six Pixels of Separation, and Shel Holtz and Neville Hobson’s For Immediate Release.
But where’s the biting commentary? The brutal banter of talk show radio hosts on the utter ridiculousness of the Ashton Kutcher phenomena? Or yet another heinous PR pitching trend? Or heated snarky commentary and, yes (gasp), disagreements over important things like… Twitter Follower Counts.
Enter the El Show. Look out for the train wreck!
I hope you’ll join us. We promise not to take the PR industry, social media or our “personal brands,” err, ourselves, too seriously.
What’s Behind a Name
There’s more to this picture than meets the eye. Yes, both of our last names start with the letter El. But the trains are more than a metaphor for two powerhouse bloggers colliding.
Historically, speaking the The El is a name associated with mass transit, specifically elevated trains in major urban areas. Most notably, Chicago has an El train (as does my hometown, Philadelphia). Perhaps we should make Duke Ellington’s Taking the A Train as our intro music.
Good luck with the new podcast. But have you not heard of SHILL, with Dave Jones and Doug Walker? Talk about opinionated! ;-)
Can’t say that I have, Donna. But I’ll be sure to check it out.