Comments on: The Lowest Common Denominator

By: THGroup (Santi Chacon)

THGroup (Santi Chacon) — Thu, 07 Jan 2010 16:25:26 +0000

Twitter Comment

The Lowest Common Denominator: by Geoff Livingston To get social media adopted in a conservative organization — a [link to post]

- Posted using Chat Catcher

By: Joining Dots - FriendFeed

Joining Dots - FriendFeed — Sun, 03 Jan 2010 10:20:43 +0000

[...] December 21 from Twitter – Comment – Like – Share The Lowest Common Denominator – http://www.livingstonbuzz.com/2009... December 21 from Google Reader – Comment – Like – Share The Avatar storage effect • [...]

By: Tom Salzer

Tom Salzer — Wed, 23 Dec 2009 18:23:01 +0000

My experience inside government suggests cultural inertia is a primary barrier to transformative change. “We’ve always done it that way” and “that’s just who we are” are common ways of supporting the internal view of the organization’s culture.

Engaging with citizens through social media may mean (likely means!) reaching an audience one has not touched before. New people bring new ideas and questions to the conversation, and that is threatening to all who just want things to remain the same.

I am beginning to believe a key factor in the success of a social media experiment is whether an organization is future oriented, or focused on the past. The demographic we can reach through SM represents the future of our society. My personal belief is that ignoring the upcoming generation will ultimately hasten the demise of agencies who wish to remain firmly, comfortably planted in the past.

To me, the choice becomes: engage with those who will ultimately become tomorrow’s leaders (many are of voting age…), or slowly fade into obscurity as government becomes transformed by this new service-oriented age group.

By: barbchamberlain (Barb Chamberlain)

barbchamberlain (Barb Chamberlain) — Wed, 23 Dec 2009 18:04:41 +0000

Twitter Comment

When it comes to change all govt inherently conservative. @GeoffLivingston looks at this & social media [link to post]. @tomsalver

- Posted using Chat Catcher

By: Ike

Ike — Wed, 23 Dec 2009 17:38:57 +0000

Geoff, often the biggest barrier is simply belief.

When a culture becomes so ingrained against change, you can get the sign-off from every executive that matters and still run into implementation issues because the average employee doesn’t believe the commitment it real.

Cognitive dissonance is usually calmed through habit, and habit takes you back to no adoption.

Employees WILL believe the commitment is real and lasting if you lay the right groundwork, showing how this is a natural evolution in your mission and what you have done, and not a “new” thing, fad, or replacement for what you did.

By: Davash (Daniel Rosenberg)

Davash (Daniel Rosenberg) — Tue, 22 Dec 2009 03:04:58 +0000

Twitter Comment

RT @adamcohen: Great post from @GeoffLiving re: Change in a conservative organization re: social media. Worth the read [link to post]

- Posted using Chat Catcher

By: Adam Cohen

Adam Cohen — Tue, 22 Dec 2009 02:17:12 +0000

Excellent post – I’ve experienced this firsthand with several clients in Pharma and Financial Services. This approach works, however sometimes it’s about how engaged the most senior executive is. If a COO is on board, he/she can overrule other areas of the organization that are uncomfortable changing the rules. The sponsorship and level of authority can at least provide an impetus for moving forward in the right direction.

By: adamcohen (Adam Cohen)

adamcohen (Adam Cohen) — Tue, 22 Dec 2009 02:16:58 +0000

Twitter Comment

Great post from @GeoffLiving re: Change in a conservative organization re: social media. Worth the read [link to post]

- Posted using Chat Catcher

By: Swami_feeds (Swami_feeds) « The Lowest Common Denominator – The Buzz Bin « Chat Catcher

Mon, 21 Dec 2009 11:34:58 +0000

[...] 2009-12-21T03:34:52 The Lowest Common Denominator [link to post] [...]