Holiday Resolutions For Social Media

As I gathered with family and friends over the holidays this year I did something amazing: I didn’t check Facebook or Twitter!

We all heard about how social media was influential for increasing e-sales by “efficient, low-cost way for retailers to communicate directly”. So we know retail is listening to the power of social media.

How well did it personally connect people with people during the holidays? Personally I found it hard to engage users online when I had so much going on IRL (in real life). To communicate I reverted back to the old way of communication – email and phone. So much for new technology/networks when parts of the family are still figuring out dial-up.

So what does this activity mean for engaging this year on a personal or brand level? Taking a thought from Dan Zarrella’ post about predictions social media marketing evolution. The user base of most online networks are demanding a more targeted and personalized experience. This stems from the fact that ultimately the user wants more than a face to a profile – there needs to be in real life connection. It’s been proven model for business – so there should be no difference for personal connections. TrendsSpotting’s 2010 trend pre­dic­tions in 140 characters – emphasizes the fact that personal connection will take social media to the next level this year.

In conclusion this year I hope to find the right balance between real life and social media relationship. What is your resolution or personal goal for social media engagement?